Beauty Gurus once dominated Youtube, with millions of views per video and a fan based world wide. Their beauty and lifestyle content revolutionised the industry and paved the way...
TikTok has single-handedly transformed the skincare industry as we know it. TikTok influencers have the power to make or break the sales of products.
As a makeup-obsessed student on a budget, I finally discovered the lip liner that has changed my routine once and for all—and it's shockingly affordable!
My Lip Gloss Obsession Has No End In Sight
Prequel is skincare that’s smart, gentle, and chic. These science-backed formulas protect your skin barrier and deliver that expensive skin look without the price tag
The rise of influencer brands tells us a lot about how consumer culture has shifted in the digital age
How was I supposed to love my hair and think of it as beautiful when the definition of beauty that was being given to me was of girls with...
When wearing makeup, you don’t have to sacrifice your ethical values to use a brand that elevates your look.