TikTok shop may have started as an innocent way for businesses to sell their products, but it is now so uncontrolled and accessible that its original intentions are being...
The rise of impulse buying in the age of endless scrolling
TikTok Shop also employs affiliate marketing to generate sales, collaborating with both micro and macro-influencers to promote products in exchange for commission. This strategy allows merchants to tap into...
If you have been active on TikTok the past couple of months, most likely you have been advertised something through the TikTok shop.
Why TikTok shop advertising has motivated me to spend less time o social media
"It’s no surprise that TikTok has truly taken over as a social media platform. Recently, they’ve even entered the online shopping world with its very own TikTok shop."