Her Campus at UCF
JoJo Siwa: New Music, Old Controversies
JoJo Siwa has expressed that she wants to "be a good person," and is teasing new music again. But just like she's told "Karma" listeners, she "did some bad...
Her Campus at Hofstra
Unpacking JoJo Siwa’s Rebrand: From Dance Moms to her “Bad Girl” Era
JoJo Siwa's song "Karma" marked the beginning of her "bad girl" rebrand. Siwa's new image put her in a whirlwind of online discourse and hate. But why?
Her Campus at Casper Libero
Why Jojo Siwa’s Rebranding PR Strategies Fell Short
The child star that thrived on rainbows and bows, tried to go for an edgier look, for an older queer audience, and it backfired!
Her Campus at Mt Holyoke
Jojo Siwa Did Not Invent “Gay Pop” and Here’s Why
JoJo Siwa seems to be dominating internet discourse right now. She boldly proclaimed that she wanted to start a "new genre" of "gay pop," but does this ignore queer...
Her Campus at IUP
Is Jojo Siwa a Social Experiment?
Is Jojo Siwa a social experiment, or is she for real?
Her Campus at West Chester
How Does Jojo Siwa’s New Rebrand Compare To Iconic Celebrity Rebrands?
Gen-Z sensation Jojo Siwa's attempt at a rebrand to appeal to an older audience has stirred up a conversation about what it takes to successfully rebrand.
Her Campus at Bentley
Things I Believe In
Call me superstitious. Call me silly. Call me whatever you want, but this is a list of things I wholeheartedly believe in and you cannot change my mind about...
Her Campus at USFSP
How To: Attract Exactly What You Want Into Your Life (Without Having To Settle)
Learn more about the "Thank You, More Please" Technique for attracting exactly what you want into your life. (And no, you don't have to settle anymore.)
Her Campus at Hofstra
Taylor Swift & Ticketmaster Chaos Explained!
If only getting tickets to see Taylor Swift was as easy as Taylor making American Music Awards history. Swift won all six American Music Awards (AMAs) she was nominated...
Her Campus at Savannah
Karma
Karma Karma. Let’s rid the negative connotation. The gift of being a genuine person will be returned to you. The raw loving aura you expel will lure you right...