Her Campus at UFL
Goodbye, College Crewneck. Hello, High-Profile Brand Collab
Limited drops, viral plushies and the community-fueled craze for university pride as a lifestyle trend.
Her Campus at Casper Libero
WHEN BRANDS COLLAB: WHY BEAUTY BRANDS ARE JOINING FORCES TO CREATE THE NEXT MUST-HAVE PRODUCT
How beauty collaborations combine audiences, nostalgia and FOMO to turn everyday products into must-have items
Her Campus at UCLA
How I Spend My Free Time: Exploring LA Pop-Ups
When it comes to LA, pop-ups turn a cute plan into a full-day commitment of lines, freebies, and chaos all mixed into one.
Her Campus at TCU
KATSEYE and their “Gnarly” Rise to Pop Royalty
More than two years after their formation, through the survival show Dream Academy, KATSEYE has become the global girl group they once aspired to be. With viral pre-release singles...
Her Campus at TAMU
Athletes as Ambassadors: Authentic or Aesthetics
Today, fashion and sports are running the same race. It is more than who is running up and down the court; it's who you are wearing.
Her Campus at Casper Libero
O poder das collabs no crescimento das marcas
O professor universitário e mestrando em Comunicação e Práticas de Consumo (ESPM), Adriano Rodrigues, traz um panorama sobre a estratégia.
Her Campus at Queen's U
New Trend Alert: Celeb Food Collabs?
I always thought these collabs would add something NEW to the menu.Â