Her Campus at UFL
From Pinterest Boards to Plaza, UF Women Create Their 0wn Aesthetics
From the certified clean girl to the busiest woman you’ll ever meet, UF has it all.
Her Campus at UFL
The Girlhood Economy
How do social media trends drive consumption for college-aged women in Gainesville?
Her Campus at Illinois
Is Influencer Culture Making College More Expensive?
Everyday outfits to coffee runs, social media has quietly turned college life into a curated performance, subtly inflating the cost of simply showing up and being a student.
Her Campus at U Conn
How Carolyn Bessette Kennedy’s Wardrobe Walked So Your Campus Outfits Could Run
Before the internet created the "clean girl aesthetic", Carolyn Bessette Kennedy was already living it. She didn’t need exotic outfits or a new micro-trend every week; just a black...
Her Campus at Mizzou
There is no beauty without camp: the shortcomings of the ‘Clean Girl’ aesthetic
Scrolling through my TikTok feed, I came across a beauty influencer who was claiming to be taking part in the so-called "clean girl" aesthetic. She immediately stuck out to...
Her Campus at Nottingham
The illusion of perfection : rethinking the clean girl aesthetic
Over the past few years, the ‘clean girl’ aesthetic has been a dominating trend online, shaping girls’ views from the perfect morning routine to the way you should dress....
Her Campus at SBU
What does your aesthetic say about you? Here’s what they say about us.
Social media provides a clear guide to living the lifestyle of any given aesthetic, but is an aesthetic really indicative of personality if it merely requires checking off boxes?
Her Campus at UCD
The Rise of Conservatism in Gen Z Women: Should We Be Worried?
is the rise of conservatism in Gen Z a cause for panic, or are people fear-mongering for views?
Her Campus at Casper Libero
Clean Girl vs. Messy Girl: Which aesthetic actually wins in college?
More than fleeting trends, these fashion tribes reflect personality, routine, and lifestyle