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Style > Beauty

This Is Not A Drill: Rhode Just Announced Their First-Ever Cleanser

Wake up, rhode girlies. On Jan. 17, Hailey Bieber’s skincare line announced their newest product: the Pineapple Refresh cleanser. Get ready to grab your card and add it to your cart, because this product fits perfectly into your rhode skincare routine.

rhode came onto the scene in 2022 with their Peptide Glazing Fluid ($29), Barrier Restore Cream ($29), and Peptide Lip Treatment ($16). Since then, rhode expanded to include their viral Glazing Milk ($29) (which dropped in the summer of 2023), various flavors of the Peptide Lip Treatment, and even tinted variations of the aforementioned lip care product. Now, rhode is expanding even more to include their first-ever cleanser, and obsessed is an understatement.

Pineapple Refresh ($28) is described as a “skin-refreshing formula” that leaves skin feeling nourished, clean, and hydrated, even after rinsing. Created with ingredients like glycerin and hyaluronic acid, this cleanser is safe for sensitive skin and effortlessly rinses away SPF, makeup, and dirt like ocean waves. Not to mention, the new cleanser includes pineapple enzymes that’ll have your skin feeling fresh AF. Seriously, it’s like a beach day in a bottle. Who needs a vacation when you have exfoliation, am I right? Or am I right?

When Is the rhode cleanser coming out?

The product is set to release on Jan. 25, but you can put your name on the waitlist to get it as soon as it drops. Now, I’m no psychic (just a Pisces), but I have a feeling that Pineapple Refresh will sell out pretty quickly based on rhode’s other viral drops. I’m still not over the Strawberry Glaze lip

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The campaign for this new product also features a few familiar faces, including Hailey Rhode Bieber, Ajok Daing, Candice Swanepoel, and Bianca Blakeney. The summer vibes are strong.

How Do You Use the rhode Pineapple refresh?

In true rhode fashion, the Pineapple Refresh was designed to fit perfectly with the existing rhode ritual ($96). To use, simply work the silky, balm-like formula into a bubbly lather (with the help of a little water) and apply it to the face. From there, the polyglutamic acid, green tea, and pineapple enzymes will work to exfoliate, clean, and hydrate skin with gentle ease. After that, rinse thoroughly and follow up with your favorite rhode essentials.

I don’t know about you, but I’ve already put my name down on the waitlist — this cleanser isn’t a want, bestie… it’s a need.

julianna (she/her) is an associate editor at her campus where she oversees the wellness vertical and all things sex and relationships, wellness, mental health, astrology, and gen-z. during her undergraduate career at chapman university, julianna's work appeared in as if magazine and taylor magazine. additionally, her work as a screenwriter has been recognized and awarded at film festivals worldwide. when she's not writing burning hot takes and spilling way too much about her personal life online, you can find julianna anywhere books, beers, and bands are.