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Wellness

Treat Yourself With These Black-Owned Self-Care Brands

Winter is the season for self-care, with chilly air reminding us to cozy up and stay home. This is your sign to take a deep breath and relax, so put down the to-do list and go draw yourself a bath  — it’s you time. 

What’s a self-care night without the proper self-care products? Starting now, fill your bathroom with products made with powerful, and effective, ingredients in adorable packaging. With February being Black History Month, this is the perfect time to familiarize yourself with Black-owned businesses — so you can keep supporting them once February ends. Whether you’re looking for a new face mask, some new serums, a fix for pesky ingrowns, or a way to step up your shaving game, these brands are perfect for any self-care sesh.  

The Black beauty community deserves all of the love for creating amazing products with beneficial ingredients, so grab your wallet, start shopping, and then go enjoy your newest self-care favorites. You earned it!

Good Day Scents Candle Co. 

Set the mood for your self-care sesh with a soothing candle. Good Day Scents Candle Co.‘s candles are made in small batches in Atlanta with unbleached wicks and a non-GMO soy base — we love to see an ethical, sustainable business with delicious scents. 

Good Day Scents, $20

Homebody

Nothing says self-care like soaking in a cozy bath. Homebody’s line of bath soaks is seriously so cute, and features delicious and calming ingredients like CBD, chamomile, lemongrass, jasmine, and shea butter for soft skin. You know you want to just sit in a bath and vibe, so just do it. 

Ulta, $14

Buff Experts

It’s time to add some powerful exfoliation and glow to your life (and skin). Buff Experts features products to prevent ingrown hairs, hyperpigmentation, and dry skin. Get your glow on with this dry brush which is cruelty-free and, did we mention, seriously adorable. 

Buff Experts, $19

Topicals

If you are like me and love products with cute packaging, Topicals is for you. Their line features products like an ingrown hair roller with AHA and BHA, products that target hyperpigmentation and hydration, like a hydrating spray. This duo set helps with hyperpigmentation and hydration with a serum and a mask. And obviously, you’re going to need a mask for a self-care sesh. 

Topicals, $68

Inside Then Out 

Finish out your self-care ritual by establishing some habits that remind you to slow down, you deserve peace bestie. This journal from Inside Then Out, which is seriously stunning by the way, features 180 guided prompts focused on intention, healing, and growth. 

Inside Then Out, $35

Black Girl Sunscreen

Sun protection = long-term self-care, got it besties? So yes, sunscreen is always an add to cart. Black Girl Sunscreen was founded to create a sunscreen for women of color that dries clear with no white cast. This is a daily must-have, IMHO. 

Black Girl Sunscreen, $19

OUI The People

Shaving is such a chore, but with OUI The People, you will always be looking forward to it. This brand features refillable razors, shaving cream, and a body serum. (Because who says serum is just for your face?) The body serum contains AHA, BHA, and PHA acids to brighten and smooth skin. 

OUI The People, $45

Buttah

The “THE” shower, self-care, clean sheets combi is elite and we all know it. Buttah’s entire product list is going to make your skin soft and supple all winter. Their whipped body butter is formulated with petroleum and uses virgin organic unrefined shea butter — we love to see it.

Ulta, $30

KNC Beauty

Wearing eye masks makes me feel like the main character, it’s too iconic of a vibe. This adorable brand is the most colorful lip brand with scrubs, balms, and masks. These star-studded eye masks are sure to put a twinkle in your eye… literally. 

KNC Beauty, $25

Julia is a national writer for Her Campus. While she writes for all verticals, her focus is the wellness section, bringing you everything you need to know about relationships, astrology, and the best ways to get down and dirty. Julia is a grad student at Syracuse University where she studies communications. She is a graduate of Stony Brook University, where she studied journalism with a minor in women's studies. During her time at SBU, she was a VS PINK campus rep, and an active member of Her Campus @ SBU. When she isn't writing, you can find Julia reading a smutty romance novel, hitting up her local crystal shop, or thrifting with an iced oat milk latte in hand. She's a Capricorn (but you probably already knew that) and a practicing yogi.