Her Campus at UFL
A Walk in the Parke: Why is Everyone Wearing Chelsea Parke’s Viral Sweatshirts?
While a $130 price tag might suggest another fleeting TikTok micro-trend, Parke’s steadiness is proving otherwise.
Her Campus at UVA
How Parke Turned a Sweatshirt Into a Status Symbol
If you’ve spent any time on a college campus lately, you’ve probably seen a Parke sweatshirt. What started as a pretty simple clothing brand has somehow become one of...
Her Campus at PSU
PARKE Sweatshirts Need To Go
The PARKE sweatshirt trend popped up overnight and has SEVERELY overstayed it's welcome.
Her Campus at UFL
Parke Epidemic
How Parke’s successful style and branding is fueling Gen-Z’s overconsumption habits
Her Campus at Texas
Fashion File: “Parke With An E”
If you've ventured into Wampus at all this year, you've probably noticed girls donning pastel sweatshirts with the word “Parke” written in big college block font in all caps....
Her Campus at Kent State
The inside scoop on the Michigan Fashion Media Summit
The 8th Annual Michigan Fashion Media Summit (MFMS) was a vibrant, two-day celebration of creativity, entrepreneurship and connection held at the University of Michigan. What began as a high...