Her Campus at PSU
The Rebranding of Matilda Djerf
Controversy surrounding Djerf Avenue led to widespread discussion across social media.
Her Campus at St. Andrews
Why are Influencers Creating Fashion Brands?
The ever-expanding influence of social media, with monthly TikTok trends and random creators popping up on your ForYou page telling you to buy new items or listen to new songs,...
Her Campus at St. Andrews
Djerf Avenue: The Rise of TikTok dupes and the Effect it has on Designers
As Miranda Priestly once said: ‘’In 2002, Oscar de la Renta did a collection of cerulean gowns, and then I think it was Yves Saint Laurent who showed cerulean...
Her Campus at NCSU
It’s Official: Djerf Avenue’s New Status in the Fashion World
Delve into Matilda Djerf's extraordinary journey, her fashion takeover, and the exciting future she envisions for the world of fashion. It's official: Djerf Avenue is now a household name,...