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Diet Coke Owala Target
Diet Coke Owala Target
Owala x Diet Coke
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Target’s Owala x Diet Coke Collection: Release Date, Products, Price, & More

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Calling all Owala and Diet Coke fans! The collab you didn’t know you needed is here: On Nov. 30, Owala is releasing a limited-edition collection with the soda company, sold exclusively at Target. 

Diet Coke has certainly had its moment in 2025. From the “fridge cig” trend to the resurgence of the vintage Coca-Cola aesthetic on social media, seemingly everyone has been loving the iconic beverage. Meanwhile, Owala has been the go-to water bottle for just about everyone in recent years; the brand’s FreeSip made Time’s best inventions list in 2023, and this year, fans of the brand have been eyeing the brand for its latest drops in bright, fun colors and new collaborations.

With this in mind, a collaboration between the two brands makes perfect sense — and just in time for holiday shopping and gifting season! The collection showcases four Diet Coke-inspired designs, two available on Owala’s 24oz Tumbler and two on the iconic FreeSip. And BTW, if you’re wondering whether you can actually drink your beloved Diet Coke out of these bottles, don’t worry! Both the Owala Tumbler and the FreeSip Twist are carbonation-friendly, so you can enjoy as much Diet Coke (or any other fizzy drink) as your heart desires without worrying about your drink exploding or going flat all day. 

Here’s a look at the collection.

Diet Coke Classic (24oz Tumbler)

Diet Coke Owala Target
Owala x Diet Coke

The first model follows the classic Diet Coke design, emulating what you’d see on the can. It’s perfect for the die-hard fans who want to rep the brand in the most recognizable way.

Diet Coke Social Club (24oz Tumbler)

Diet Coke Owala Target
Owala x Diet Coke

The social club design is perfect for fans who want to lean into this trend that’s been all over social media in the past couple of years. The “Atlanta, Georgia” line is a nod to the brand’s start in the city, giving this one a historic twist too!

Diet Coke Can’t Fix (24oz FreeSip Twist)

Diet Coke Owala Target
Owala x Diet Coke

The line, “There is nothing a Diet Coke can’t fix” makes this bottle perfect for anyone who wants a little humor and relatability to go with their accessories. 

Diet Coke Kisses (24oz FreeSip Twist)

Diet Coke Owala Target
Owala x Diet Coke

Pink girlies, this one’s for you! The cheeky and bright design is giving fun, playful vibes.

When will Target’s Owala x Diet Coke Collection Drop?

The collaboration launches exclusively at Target both in-store and online beginning Nov. 30, giving fans a great add-on item to their holiday wishlist or shopping list. All items retail for $35 each. 

Camille Haines

Northwestern '26

Camille Haines is a national writer for Her Campus. She writes on lifestyle, ranging from anything about culture to career.

Outside of Her Campus, Camille is a senior at Northwestern University studying journalism, political science, and international studies. She is on the Northwestern Cheerleading Team and a QuestBridge Scholar.

In her free time, Camille loves to read anything nonfiction and is always looking for a great book recommendation. You can catch her on the lakefront in Evanston taking a stroll or trying out new restaurants with friends.