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Cincinnati | Wellness > Sex + Relationships

From Soft-Launch to Blocked: Why We’re Rushing Through Relationships

Jaymi Curtis Student Contributor, University of Cincinnati
This article is written by a student writer from the Her Campus at Cincinnati chapter and does not reflect the views of Her Campus.

We’ve all experienced it. One week, you’re soft-launching a new partner on your Close Friends story, and two weeks later, they are blocked, deleted, and erased from your feed. Our parents might think we have commitment issues, but for us, it’s just another day.

Gen Z has a reputation for moving through relationships as quickly as TikTok trends. But why do we end things so fast? It’s not just because we’re “fickle”—dating feels different now, and what matters has changed.

The “Ick” Factor Is Real

Let’s be honest: dating apps have turned us into FBI profilers. When you’re meeting someone through a screen, you aren’t looking for reasons to say yes; you’re looking for any tiny reason to say no.

As Her Campus points out, “Dating app icks aren’t proof that people are too picky. When a personality gets squeezed into six photos and three prompts, every detail suddenly feels make-or-break. For Gen Z college students especially, the endless stream of tiny turn-offs might seem ridiculous, but in an app built on first impressions, even a hunting photo or ‘just ask’ can decide everything.”

Since we have so many options, we don’t feel like we have to put up with a bad prompt or an awkward gym selfie. We’d rather move on at the first red flag, knowing there are plenty of other people waiting in our messages.

The Fear of Being “Reined In”

Even after we move past dating apps and start a relationship, the pressure is still there. Our generation values independence and having that “main character energy” more than anything. We’ve seen too many people lose themselves in toxic situationships, and we don’t want that to happen to us.

The “Reined In” trend on TikTok became popular for a reason. It “signifies a real fear when it comes to Gen Zer’s in relationships: being with a partner who doesn’t let them be themselves – reined in.”

If we feel like someone is trying to control us or dull our vibe, we leave. We’d rather be single and free than stuck in a relationship that feels restrictive. This often leads to a cycle of quick dating, where we try things out, notice our freedom slipping, and leave before it gets serious.

Relationships: We’re Prioritizing Peace Over Persistence

Older generations were told to “work through it,” even if they weren’t happy. Gen Z is different. We grew up with a focus on mental health and setting boundaries. If a relationship doesn’t bring us peace, we don’t see a reason to stay.

It might seem like we’re always jumping in and out of love, but really, we’re just getting better at spotting what doesn’t work. Whether it’s a bad dating profile or feeling controlled, we know our time is too valuable to waste on the wrong person.

So if you just ended a three-week fling because they didn’t pass the vibe check, don’t worry. You’re not failing at dating, you’re just searching for someone who lets you be completely yourself.

Jaymi Curtis

Cincinnati '28

I am a second-year journalism major with a certificate in creative writing. In my free time, I love to go to the gym and run! I also love to read, especially on my kindle!