It feels like there’s a new drink brand popping up every time we open TikTok. One week, everyone’s carrying around a can of prebiotic soda, and the next, there’s a new electrolyte drink taking over the grocery store shelves. The beverage industry has become almost as trend-driven as beauty, with brands finding ways to make even our everyday essentials feel exciting. And now, one of the women behind one of the biggest names in that space is back with something new: Jetty, the electrolyte bevvy all over your FYP. After helping turn Poppi into one of Gen Z’s favorite soda brands, co-founder Allison Ellsworth is taking on a whole new category. But what exactly is Jetty? And, more importantly, where can you get it?
On Nov. 9, Allison Ellsworth, the co-founder of Poppi, officially launched Jetty, a hydration brand she built alongside her husband, Stephen Ellsworth.
If the name Poppi sounds familiar, it’s probably because the brand became a major player in the prebiotic soda boom before being acquired by PepsiCo in a deal valued at $1.95 billion in 2025. Now, Ellsworth is stepping into a different category, trading soda for a beverage focused on everyday hydration.
So, what makes Jetty different from the other drinks already filling up the beverage aisle? The brand is taking inspiration from coconut water, but without the strong coconut taste that can be a dealbreaker for some people. So, Jetty is positioning itself as an easy everyday option, rather than a drink that’s exclusively meant for athletes or intense workouts. The lineup includes ready-to-drink bottles as well as electrolyte powders that can be mixed into water, giving consumers a couple of ways to work it into their day.
And the flavors are definitely part of the appeal. Jetty is launching with five options: Watermelon, Orange Mango, Fruit Punch, Black Raspberry, and White Cherry. Ellsworth’s personal favorite is Orange Mango, which might be a good place to start if you’re having trouble choosing. The idea is to make hydration feel a little less like another thing on your daily to-do list and a little more enjoyable.
Where can you buy Jetty hydration drinks?
Of course, a new beverage brand is only as exciting as its availability. Luckily, Jetty isn’t limited to one website or a small selection of stores. The ready-to-drink bottles cost around $2.49 each, and you can find them through Jetty’s official website, Amazon, Target, and Whole Foods locations nationwide. So whether you’re someone who likes to browse the drink aisle on your weekly grocery run or would rather have your next beverage order show up at your door, there are already a few ways to try it.
Whether Jetty will have the same cultural staying power as Poppi is something only time will tell. But with a familiar founder and a new take on everyday hydration, it’s one more name to know the next time you’re browsing the beverage aisle.