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alex rusciano / dupe
Wellness > Sex + Relationships

These IG Captions Are Perfect For A V-Day Soft Launch

With Valentine’s Day just around the corner, cuffing season is reaching its peak. If you’ve been lucky enough to secure a relationship in time for this romantic holiday, what better way to subtly announce it than through a cute and cheeky Instagram soft launch? Whether you’ve been dating under the radar for a while or just made it out of the situationship stage, a soft launch is the perfect way to drop hints about your relationship status without giving too much away. 

ICYMI, soft launches are Gen Z’s new favorite way of hinting to the world that they’ve been boo’d up through slightly cryptic (but cute) Instagram posts. Think, a hand holding a bouquet of roses, your SO’s back profile against some dreamy scenery, or a romantic dinner setup with two plates. These posts make it clear there’s a special someone in your life, but exactly who that is remains a mystery. The cherry on top is a cheeky caption that adds to the intrigue — something that’ll have the group chat buzzing and DMs flooding with questions. 

So, if you’ve recently secured your Valentine and want to let the world (or at least your followers) in on the secret, look no further. Here’s a list of 50+ Valentine’s Day-themed soft launch captions guaranteed to spark curiosity (and definitely upset the guy talking to himself in your DMs). Happy soft launching! 

53 Valentine’s Day soft launch Instagram captions:

  1. cupid got me good 
  2. groupchat approved ✅
  3. a new bombshell has entered the villa  
  4. alexa, play lover by taylor swift 
  5. no longer accepting valentine’s requests! 
  6. hey, you
  7. got my valentine. ❤️
  8. make some noise for…
  9. same time next year? 
  10. love in the air 
  11. something sweet 
  12. keeping y’all on your toes 
  13. guys, I think he/she/they likes me… 
  14. xoxo. 
  15. on cloud 9. ☁️
  16. v-day is better with u  
  17. cupid is a real one 
  18. stick around/stay tuned for the hard launch 
  19. be my valentine? 
  20. lovergirl/boy.  
@patriizzle

the first date & talking stage pics > 😂🤍

♬ original sound – spedupsongsnlyrics
  1. word on the street. 
  2. valentine’s day hit different this year 
  3. roster’s down to one 
  4. won’t be accepting any more valentine’s cards!
  5. please stop sending me chocolates, guys. 
  6. this one. 
  7. the boy is mine or whatever ariana grande said
  8. perfect day for a soft launch
  9. sent my valentine’s card 💌
  10. I know a soft launch hates to see me coming 
  11. birds of a feather.  ໒꒱ ‧₊˚
  12. y’all might’ve missed a few chapters… 
  13. having butterflies. 🦋
  14. winter just got less cold. ♡
  15. cuffing szn. 
  1. guess who?👀
  2. heart eyes for you 
  3. the plot thickens…
  4. #needthat
  5. new character loading…
  6. got my freak matched
  7. kisses 💋
  8. just the two of us. ❤️
  9. life update!
  10. iykyk.
  11. secured my valentine’s day plans 💌
  12. who would’ve thought eating 12 grapes under the table on nye actually works…
  13. i can’t lose when i’m with you ₊˚🎧⊹♡
  14. not beating the relationship allegations i fear
  15. #softlaunch
  16. keeping busy this valentine’s day 
  17. in my taken era 
  18. #bagged 

From silly to cryptic to swoon-worthy, I hope you’ve found the perfect pick among these captions. Regardless of the vibe you’re going for, any of them are sure to create the perfect Valentine’s Day soft launch post! Now, gear up: This Feb. 14 will have your phone overflowing with notifications. Have fun!

Filippa Roos Olsson

U Mass Amherst '27

Filippa is a wellness editorial intern at Her Campus, where she channels her passion for holistic health, mental well-being, and personal growth into meaningful content. She is currently a student at the University of Massachusetts Amherst, where she is double majoring in Journalism and Psychology and minoring in English and Japanese. When not writing, Filippa enjoys yoga, creating art, and buying way too many books.