Personal wellness is a never-ending journey of finding a lifestyle that best suits your individual needs; however, our nation’s booming wellness industry is chock-full of products, procedures, and propaganda that make it nearly impossible to tune into what your body is actually craving. After all, many brands don’t prioritize the success of their products, they prioritize the success of their profits. My drawer full of half-used creams, serums, and oils would have to agree.
One wellness brand, however, is zeroing in on the facets of self-care that are often denied the attention they deserve: mental, spiritual, and collective. The Honey Pot Company, a plant-derived vaginal wellness brand, offers inclusive and affordable care that transcends the physical and zeroes in on holistic well-being.
A Black, female-owned wellness brand, The Honey Pot Company, was founded in 2014 and features gentle products like sensitive feminine wipes ($11), pads ($9), refreshing panty spray ($9), and a sex ritual kit ($55). After nearly a decade in the industry, Honey Pot has catapulted in size and become a mainstake in the wellness space. I had the pleasure of speaking with Jazmyn Williams, Director of Brand Marketing, to take a peek into The Honey Pot Company’s unique stake in the wellness industry.
Jazmyn Williams joined the team a little over a year and a half ago and has witnessed a shift in their approach to self-care. “Self-care has become a term that is connected a little bit to capitalism and products and what you have to buy and pay for and go and do to be a part of self-care,” Williams tells Her Campus. “And so, The Honey Pot is working to turn that on its head and starting with education first, being the first thing that we sell.”
And unlike most education in our country, this education is, ahem, free. “We provide our website as a main destination for education about vaginal health, women’s health, our bodies, mentally and emotionally, spiritually.” You can also check out The Honey Pot’s Instagram or TikTok for more content so you can get educated during your morning scroll.
The Honey Pot’s educational outreach is all connected to their Reclaiming Wellness Initiative. As part of Black History Month, they are focusing on communal wellness, particularly in the Black community. “The phrase ‘the Black community’ exists because there is this collective experience and culture that binds a lot of us together”, says Williams.
In the pursuit of collectivism, Williams is led a reclaiming wellness event at and around Howard University in Washington D.C. on Feb. 21. The event, titled “Journeying Through Self & Communal Care,” guided attendees through the six facets of the wellness wheel including ritual, mindfulness, vessel, community, nature, and balance. “One of the dimensions of the wellness wheel is mindfulness and we will have different books. Mindfulness is really focused on being a student yourself and always learning about yourself and educating yourself.”
Some of the other wellness avenues included sound baths, nature walks, and a community conversation guided by Honey Pot founder, Beatrice Dixon, and a diverse array of Black thought leaders. The event sounds like an absolute dream. You would literally have to drag me out of that sound bath.
Aligning with their mission of accessibility, they’re offering a virtual livestream of the community conversation so that everyone can join the discussion. Additional information on the wellness wheel and other educational resources are available on their website. Oh, and I would be remiss not to tell you that you can also enter a giveaway to win a goodie bag of 13 Black-owned and Black-founded wellness products!
As for the future of The Honey Pot Company, Williams says they will continue to serve education as the first product. “We come from a place of serving the human, again with what they need for their wellness, not selling a product to a consumer,” says Williams. “And empowering our community and those who have felt unrecognized, underserved, unseen by the wellness space to feel a sense of home and community with us.”
Honey Pot is changing the game in the wellness space and proving that the path to self-care doesn’t always lead to some holy grail product. And, in 2024, nothing feels better than knowing that a company is actually looking out for us.