A look at how Coachella has evolved into a social media-driven experience, shaping how college students engage with the festival from afar.
Coachella isn't what it once was, it's about influence and brands
Her Campus at Leeds chapter member, Esther, dives into the desire for relatability rather than untouchable influencers.
Explore how social media is changing who we trust, especially to hold positions in office as influencers continue to appeal to Gen Z.
Why I feel like influencers need to take a step back from Hollywood.
15-second TikTok videos aren't long enough when it comes to summer content, so move to YouTube, where the same amazing influencers are making even better content to give you...
Drew Afualo is making the media a woman’s world.
Ever wondered what goes on in the lives of UF influencers? Here's what three of them had to say.
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby.
A parasocial relationship is a term on the rise when it comes to influencer and fan relationships.