With early 2000s nostalgia and Y2K style at an all-time high, we’ve officially reached the point where two iconic but seemingly completely different brands — Buffalo Wild Wings and Von Dutch, in this case — are teaming up on a fashion collection. And, weirdly enough, I’m not mad about it.Â
The unlikely duo has joined forces for “Von Dubs,” a limited-edition capsule collection that feels like it could have been pulled straight from a 2004 mall in the best way possible. The five-piece merch set includes two exclusive trucker hats, a hoodie, a baby tee, and a classic tee, blending Von Dutch’s signature Y2K aesthetic with Buffalo Wild Wings’s classic brown, yellow, and camo branding.Â
The collaboration comes as Buffalo Wild Wings brings back some of its most-requested menu items from the early 2000s, including Buffalo Chips, Mini Corn Dogs, Beef on Weck Sliders, Garlic Mushrooms, and Hot BBQ Sauce. Even the nostalgic Buffalo Zoo Cocktail — a fruity blend of Bacardi, Grey Goose, Jim Beam, peach schnapps, grenadine, pineapple juice, and orange juice, topped with an orange wheel — is making a comeback.Â
But let’s be honest: As a fashion girlie, I’m here for the clothes.
The Von Dubs collection taps into the Y2K fashion revival that has made trucker hats, graphic tees, and baby tees cool all over again. And while a Buffalo Wild Wings merch drop might not have been on my 2026 fashion bingo card, the collaboration somehow makes perfect sense. Von Dutch helped define the look of the early 2000s, while B-Dubs was busy becoming a go-to spot for game days, nights out, and hanging with friends.
The hoodie and shirts will be available exclusively at an invite-only Los Angeles event celebrating the collab, but there’s good news for everyone else: The limited-edition trucker hats will hit Von Dutch’s site starting Monday, Sept. 21. Fans can sign up for early access now, so set that alarm — the brown suede-inspired and camo truckers aren’t going to buy themselves.
So, if you’ve been waiting for a sign to embrace your inner Y2K it girl, apparently, Buffalo Wild Wings is giving us one. Move over, Juicy Couture — there’s a new Y2K uniform in town, and it comes with a side of ranch.