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hollister lollapalooza merch
hollister lollapalooza merch
Hollister x Lollapalooza
Style > Fashion

Hollister’s Lollapalooza Merch Is Giving Iconic Y2K Style

One of the most important parts about preparing for a music festival like Lollapalooza is figuring out what you’re going to wear. The weeks leading up to it are spent scouring through Pinterest for inspiration, or creating moodboards that reflect the style you’re going for. Many music festivals have their own particular aesthetic, too, like Coachella’s boho-chic vibe, or the neon and glittery ‘fits specific to raves. Finding the right outfit usually means blending together your own style and that of the festival’s. The next summer music festival is Lollapalooza, and it’s right around the corner. It’ll take place from July 30 to Aug. 2 in Chicago, so there’s no better time to start shopping for it than right now. That’s where Hollister comes in.

If you’re heading to Lollapalooza and are in need of some cute pieces, Hollister has you covered. They’re traveling back in time and revisiting Y2K roots with their brand-new Lollapalooza merch collection that’s all about the music festival. It’s a capsule collection with seven stylish pieces that scream the early 2000s. Washed-out fabrics and metallic details are exactly the kinds of Y2K elements that can be found in this exclusive collaboration.

If you want to grab some pieces for yourself, you’ve got options. Many of the Lollapalooza merch items will only be on sale at the festival itself — that includes three different T-shirts and a festival hat. As for the rest of the merch, you’ll be able to grab those items online and at select retail locations beginning festival weekend, on July 30. Prices for this Hollister collection range from $24.95 to $69.95.

hollister lollapalooza merch
Hollister x Lollapalooza

One of the most sought-after items in the merch collection is a hoodie that really captures the Y2K charm. It’s a dark-washed gray hoodie with Lollapalooza written in faded lettering on the chest, a blue sun right behind it, and swirly, blue designs on the sleeves. Some other pieces in the collection are a blue tube top and graphic tees that look like more traditional concert merchandise. My personal favorite is the blue and white mesh football jersey. The lettering for the “Lollapalooza” and the “26” on the front and back is fire — pun intended. 

Not only is Hollister coming to Lollapalooza with a Y2K capsule collection — they’re also launching their Feel Good House experience in Grant Park. It’ll feature DJ sets and fun photo ops that capture the electrifying energy of Lollapalooza. Hollister has a few surprise drops planned at Feel Good House, too, and fun content planned for social media that’ll feature artists and creators alike. This marks yet another collaboration between the timeless fashion brand and the iconic music festival. Back in 2025, they partnered for the Aftershows, a series of late-night performances to cap off the already exciting stages earlier in the day. 

hollister lollapalooza merch
Hollister x Lollapalooza

If you’re ready to get your hands on the new Hollister Lollapalooza merch, head to your nearest Hollister during Lollapalooza weekend or hop on their website. And if you’ll be at the festival, hit up Feel Good House in between acts!

Leila Williams

U Mich '26

Leila Williams is a member of the Her Campus National Writers program and contributes to the publication's Culture and Style section.

Leila is a recent graduate of the University of Michigan. She received a B.A. in Communication and Media, and minored in Japanese language. Outside of academics and Her Campus, Leila is a member of the Michigan Music Business Club, a pre-professional organization determined to create the future leaders of the music industry. She spent a year on the club's newsletter team where she wrote monthly pieces spotlighting the careers of various music artists such as Tyla, Doechii, and Chappell Roan.

Whenever she has the opportunity, Leila is getting on a flight and traveling to a different part of the country or the world. She is a major foodie and a matcha enthusiast. Leila is a lover of music and enjoys going to concerts to see her favorite artists. In her spare time, she is often playing video games or catching up on her favorite TV shows. Given the chance, Leila will happily ramble about the latest happenings in Formula One to anyone who will listen.