One of the greatest things about the progression in the food and drink industry is a newfound ability to transform normal products into those curated to modern culture. From more convenient on-the-go options, to chips with less sodium, the combination of food science and marketing has created some of our favorite snacks and drinks today. From the idea of a traditional soda, eventually came Poppi. Poppi is an upcoming brand of prebiotic sodas designed to promote a healthy gut and serve as a lower calorie alternative to the sugary carbonated beverages we are more familiar with. With such appeals for healthier options, the brand’s packaging and marketing strategies, collaborations and adjustments to society’s requests, Poppis are promptly taking off.
A Healthier Choice
The brand Poppi is based on the foundation for providing people with healthier, similar tasting alternatives to drinks like sodas. Poppis are promoted to ensure gut health, meaning the formula is developed to aid in digestion, bloating and metabolism issues. Created with popular ingredients for weight management and digestive health like apple cider vinegar, these drinks spiked the interests of many. Further, for people who are seeking to start or continue a health journey, Poppis are also explicitly branded to contain about five to seven times less calories than a classic soda and about 10 times less total sugars. With natural flavorings like fruit juice and agave, Poppis are produced to emphasize a similar taste and sweetness.
Aesthetic Appeal
Although Poppis are crafted as cleaner choices in terms of wellness and consumption, people don’t easily fall for the healthy trap. Many complain that healthier products don’t taste as good or don’t satisfy them like junk foods do, regardless of their more harmful ingredients.Where Poppis differ, however, is their strategic marketing and aesthetic abilities. Poppi has launched a design layout for the brand that almost gives the company a personality. The sodas seem to have a mind of their own, with flavors like “Raspberry Rose” and “Doc Pop” displaying femininity, according to color theory’s ideas surrounding shades of pink and purple. Despite the iconic bubble doodle on the cans that represent the refreshing properties and carbonation of the drink, the simplistic general design of Poppi packaging represents how the product is supposed to be clean and made with just a few ingredients. With the construction of each flavor having a colorful package and a catchy name, Poppi—as a brand—has mastered the psychological standpoint of being the drink that everyone craves.
Celebrity Collabs
If cute cans and a better wellbeing wasn’t enough to grasp public attention and desire, Poppi also levels up their image to keep up with pop culture. Poppi continues to thrive on investing in social media influencers and stars to share their drinks online through many platforms. Whether on Tik Tok or Instagram, these drinks are consistently being posted on the feeds of popular figures through the media. With the rise in viewers and fans of the summer romance reality show, Love Island USA, Poppi decided to collaborate with season seven winner, Amaya Espinal. With the creation of her very own flavor, “Amaya’s Island Colada”, Poppi acquired a high demand for further partnerships with more celebrities and even other brands.
Culture CuratedÂ
Overall, the brand management of Poppis consistently maintains a connection to current trends, pop culture and customer demand. With feedback from consumers over the size of the cans and oftentimes not being able to finish a single drink in one sitting, Poppis decided to adjust their contents to smaller containers with Poppi “minis.” These tiny creations provide convenience and illustrate a sense of loyalty and flexibility to their target audiences. Additionally, a recent launch of a new “Shirley Temple” flavor has turned the heads of Poppi fans with its comparable match to the admirable delight of Sprite with Grenadine syrup. As a popular drink of its own, the Shirley Temple inspired Poppi and the continuation of new flavor releases fosters a positive relationship between Poppis and the progression of modern culture and society. Poppi has thus far established a widespread company that caters to spontaneity and transforming trends. These prebiotic refreshments have been able to keep up with society’s constantly developing demands and continue to promise a rise in the future.