Kourtney Kardashian has long been known as the mindful eater and spiritually peaceful member of the Kardashian clan. She has now made news with her provocatively refreshing lifestyle brand Poosh! I delved through the many articles on Poosh.com and here’s the definitive ranking of her article categories, for the collegiate student.
Note: This is not a sponsored post, I am just a Kardashian fan seeing what the hype is all about.
Her categories are Health + Wellness, Life + Style, Home + Entertaining, and KMK.
Health + Wellness is first up! The subcategories of Body, DIY, Fitness, Health, Mind, and Soul are all super important to every age group! From DIYs for a lip scrub to a Mind article helping you lead a more mindful life with simple daily habits, I truly love this section.
The next header, from left to right, is Life + Style! The subcategories of Beauty and Travel seem half- useful. The Kardashians are long praised for their Beauty regimen. While anti- aging is luckily not an issue yet, articles on healthy hair are still super useful.
Right off the bat, Home + Entertaining seems useless to me. I live in a dorm and host no dinner parties. But her bedroom decorating tips and simple, healthy recipes are really cool.
The final section, KMK, are a collection of identification articles. Named with her initials, she shares the skinny on her travels and latest life events. If you are not a Kardashian fan, skip this section.
The takeaway: Kourtney Kardashian has a true lifestyle and her brand aims to share her wellness rituals with everyone. All in all, while college students do not seem to be the target audience, Poosh can be helpful for nearly all demographics.