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Her Campus Media Design Team
MSU | Style > Beauty

My Favorite About-Face Products

Sophia Jundy Student Contributor, Michigan State University
This article is written by a student writer from the Her Campus at MSU chapter and does not reflect the views of Her Campus.

About-face Beauty was launched in 2021 by Ashley Frangipane, also known as Halsey. The products are known for their bold and bright colors dedicated for any makeup user. “We create makeup made with integrity and intention, for all stages of life.” Over the last couple of years, I’ve collected my fair share of makeup from about-face. Here is a list of my favorite products:

Paint-It Matte Lip Color

I am a lover of lip products. When I first got these lip paints, I was a little hesitant to continue since I wasn’t the best with matte lip products. I decided to use this as a blush and I fell in love with using the product the way it wasn’t intended. It blends very well with my CC cream and it made the perfect blush for me. I have learned how to use it as a lip product and I still prefer it as a blush! 

Fractal Glitter Eye Paint

I have one of these eye paints in the shade “apollo empire,” and boy am I a lover of this product. I think the fractal paints are best used with brushes on your eyelids and as a highlight as it’s also a product that’s easily blendable. Most days my makeup routine simply consists of this product and some eyeliner. 

CHERRY PICK LIP COLOR BUTTER

Another lip product I’m obsessed with. This is the smoothest and most pigmented lip paint I have ever used. “Butter” in the title is not an exaggeration; applying this onto your lips can be compared to using paint on a canvas. 

THE MINIS: MATTE FLUID EYE PAINT™ BRIGHTS 

These are the mini versions of about-face’s eye paints which are the show stoppers of the entire brand in my opinion! I no longer use eyeshadow because these paints do more than the trick. My favorite part is how I can make my own colors. Having a few of these paints, you can basically do any eye look you please!

These are out of the few products that I have. I’ve found myself satisfied with everything this brand has to offer! I would love to collect more over time and stay up to date with new products about-face drops. 

Sophia Jundy

MSU '26

Sophia Jundy is a senior at Michigan State University. She is working to receive degrees in Public Relations and Journalism, with minors in business and media photography, and a concentration in media relations. She is expected to graduate in Spring 2026.

On campus, Sophia is actively involved in the MSU chapter of PRSSA, serves as secretary for Her Campus MSU, and works as the public relations specialist for VIM Magazine. She is also an intern for MSUToday and manages social media for Chateau Coffee in Okemos, Michigan. Her past experience includes working with the Detroit Free Press, further expanding her skills in both traditional and digital media.

Throughout these roles, Sophia has built a strong foundation in AP-style writing, press kit development, in-depth interviewing, and strategic research. She prides herself on staying plugged into the media landscape, her phone is always buzzing with news alerts, trends, and pop culture moments. With a passion for fashion, music, and the entertainment industry, Sophia plans to channel her storytelling abilities into a career in communications, where creativity and cultural relevance intersect

In 2024, she studied abroad in Rome through MSU’s ADV + PR A La Mediterranean program, earning eight credits at the American University of Rome. As part of that experience, she attended the 2024 Cannes Lions International Festival of Creativity, where she gained first-hand insight into global public relations and began building a professional network on LinkedIn.

Whether she's pitching a campaign or creating a PR package, Sophia brings creativity, color, and intention to everything she does. Her colorful character is reflected in both her professional character and her wardrobe.