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There is a lot of wearable technology on the market right now. It has become trendy to wear these different pieces, like a fitness watch or health tracking ring.
Social media has a big effect on what consumers want to buy and many brands are using social media as a way to market their devices.
Apple Watch
Let’s break down these different watches, starting with the Apple Watch. There are many different versions of this watch on the market right now.
I think of the Apple Watch as a mix between athleisure and aesthetic. Their watches offer heart rate notifications, sleep scores, fitness goals, and on screen calls.
Apple watches are marketed to someone who wants to have a daily watch with the option for it to be a fitness watch. Apple markets its products on social media in a different way than most companies. They use a futuristic look to showcase their different products.
Garmin
Now, let’s talk about some of the features provided by the Garmin watch. These watches are made completely for fitness purposes. There are many different Garmin watches on the market, ranging from basic to elite training.
Garmin has a different watch for different sports and activities, including fitness tracking, running, both outdoor and indoor cycling, swimming and diving, and multisport mode, according to its website.
There are a lot of influencers who promote Garmin watches on social media. Recently, health influencers have become a big hit, and many of them use Garmin watches. The biggest coverage on social media for Garmin watches is the running community.
Fitbit
Fitbit also has many different models on the market. Fitbit was bought by Google, which changed its standard watches to become more digital than ever before. It has traditional screen options for Google Health. It also has a screenless option for more discreet health tracking.
Fitbit doesn’t have as big of a social media presence as Garmin and Apple. Fitbit watches are targeted more to the millennial generation. Fitbit used to be on social media more frequently before it was bought by Google.
Tracking Rings
We also have health tracking rings. In the past year, health tracking rings have become very popular. The most popular brand is the Oura Ring. This ring went viral on TikTok with influencers making content about it. Social media was a big reason why people started to buy this ring. There are other brands like RingConn and Ultrahuman, as well. These rings are similar to the Oura Ring with the health tracking features. The only difference is that there is a monthly fee for the Oura Ring where there isn’t one for the other rings.
There are many different health tracking watches on the market with different features marketed towards specific audiences. There is a watch for you depending on what health information you want to track.
One way these products are marketed is through social media. The target audience of these health trackers varies from brand to brand. Social media algorithms will show you the products you interact with, making it so you see advertisements for things you have liked before. Someone who wants a minimalist look will go with the Oura Ring. Someone who wants to be able to call someone on their watch will go with Apple. Someone who wants to run a marathon will go with Garmin. Then someone who wants a watch that incorporates Gemini will go with Fitbit.
I personally was influenced by TikTok to purchase a Garmin watch and a RingConn fitness ring. I want to note that TikTok is not a reliable place to get health information, you should look to medical professionals for opinions related to health inquiries. It is something that influences many people in college, so it’s important to remember that there is misinformation on social media sites like TikTok.
I had an Apple Watch and I loved it, but I was influenced to try something new. I started running competitively and felt the need for a running watch. I love my Garmin watch but I know I would never have bought one if I wasn’t influenced by TikTok. When I bought my RingConn, I was influenced by the spike in people buying the Oura ring. Specifically, I was influenced by the trend of health tracking in a chic way.
I think it’s important to recognize what is influencing you in your life. I’m happy that I bought these fitness devices, but I know that I wouldn’t have if I didn’t have social media. Social media is helping people want to care for their health by showing them different ways to track health-related content. This social trend is going to have positive effects on the way people treat themselves. People should be interested in their health, and these devices are a way to look into some of this data. While these products can be helpful, they shouldn’t be a substitute for medical professionals.
I think that there are a lot of great benefits to these wearable health devices. It’s important to stay educated on the devices you are choosing to use.