Blogilates released a line at Target earlier this month and it’s everything you need for your workout goals.
Cassey Ho, the creator of Blogilates, CEO of Popflex Active and fitness and Pilates instructor created the line of cute workout gear. She discussed the journey on Instagram, from designing the products, to the pitch in a board meeting with Target representatives, to the release.
She also commented that this line is about representation as a Vietnamese-Chinese, American woman.
Ho posted on Instagram, “I NEVER want another young girl to group up thinking she isn’t beautiful or can’t be successful because of the way she looks.”
The Blogilates for Target line includes a variety of items in the color scheme of pink, green and gold, including weights in three and eight pounds, colorful resistance bands and booty bands, workout socks, stainless steel water bottles, yoga mats and an "ultimate fit kit."
There is also a 12 week fit journal with “12 week charts, lists and bullet-journal-style pages for planning and tracking.”
Ho thanked her followers and supporters who follow on her various Instagram accounts or follow along with her workout videos online. “I would never have been able to do ANY of this if you had never chosen to work out with me. If you had never chosen to trust me. Thank you so much POPsters,” she posted on Instagram.