College students are no stranger to Taco Bell. Maybe you applied to Taco Bell’s “Live Más” scholarship, or T-Bell is your go-to spot when dining hall food isn’t cutting it anymore; maybe a frozen Baja Blast is your ultimate indulgence, or maybe you’re waiting to see if your favorite menu item is going to be re-released (fingers and toes crossed). Regardless if you’re a devoted Taco Bell fan or only a casual enjoyer, there’s no denying that Taco Bell makes a little go a long way — something your bank account and your stomach are sure to appreciate. And now, with its 2026 Luxe Value Menu, Taco Bell is aiming to elevate their menu without increasing their prices.
While the idea of getting “Luxe Value” at Taco Bell (of all places) may sound paradoxical — or like an oxymoron — the new menu isn’t about turning Taco Bell into fine dining; it’s about shifting expectations. “At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement,” Luis Restrepo, Chief Marketing Officer at Taco Bell in North America, said in the brand’s press release. “The Luxe Value Menu was built on one ambition: to defy expectations of what value can be. Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn’t just a menu refresh, it’s a new standard for value at Taco Bell and across the industry.”
Starting on Jan. 22, 2026 (or Jan. 16, 2026 for Taco Bell Rewards Members with the app) Taco Bell’s Luxe Value Menu will offer 10 items — both new creations and fan-favorites — for $3 or less.
For early access to the Luxe deals, you’ll need to sign up for Taco Bell Rewards. To make an account; just download the Taco Bell app and provide your name, email, phone number, and birthday. With your account, you’ll earn 10 points for every $1 spent online or in person. Every 250 points, you’ll be able to redeem your rewards for a free item like the Cheesy Fiesta Potatoes or Cinnamon Twists, among others. In addition to bonus items, rewards lets you access additional Taco Bell goodies and promos early.
Here’s everything you need to know about the Luxe Value Menu:
NEW LUXE VALUE MENU ITEMS
For the Luxe Value Menu, Taco Bell is introducing five new menu items: the Mini Taco Salad, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Avocado Ranch Chicken Stacker, and the limited-time Salted Caramel Churros.Â
If none of these are your thing, don’t worry — there will be additional new menu items introduced throughout the year.
RETURNING CLASSICS (AND FAVORITES)
If you were hoping for the chance to experience a Taco Bell classic on the new menu, look no further. The Luxe Value Menu will feature five fan-favorite items: the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, 3 Cheese Chicken Flatbread Melt, and the Cheesy Double Beef Burrito.Â
Now’s your chance, go “Live Más.”Â