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Kristina Guzman

Utah '23

Kristina Guzman is a sophomore at the University of Utah, majoring in Marketing with a minor in Media Studies. She's originally from Queens, New York and loves trying new things. She's traveled to 13 countries outside the U.S. and has climbed Machu Picchu and the Great Wall.

In her first year of college, she started her own haircare business, Kurl Up, and is currently conducting research on making hair products for wavy, curly and coily hair. All products will be ethically sourced, fair-trade, cruelty free and organic so you can do your part to make the world look as good as your curls. Kristina also interned at a beauty services app, KLYP, in digital marketing where she analyzed target markets and created relevant content to boost web traffic and social media engagement. She was brought on as a full-time hire in summer 2020 as a digital marketing specialist.

On a casual day, you'll find her watching YouTube tutorials (most likely in Spanish) on Photoshop, haircare, eyeliner or coding.