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Caroline McPherson

LSU '26

As a Sports Administration student at LSU with a concentration in Commerce, I bring a strong work ethic, enthusiasm, and dedication to every role I take on. My passion lies in helping athletes gain the attention and recognition they deserve—whether through NIL, media coverage, or personal branding.

Currently, I’m an NIL Intern with The Collective Engine, where I work closely with athletes and brands to create value-driven partnerships, develop personal branding strategies, and navigate the evolving NIL landscape. I also intern with Gridiron Football, where I interview high school athletes, write articles to highlight their talent, and contribute to events like their All-Star Bowl Game to help players gain exposure and connect with college programs.

I thrive in fast-paced, collaborative environments and embrace challenges with a positive attitude and a willingness to learn. My goal is to build a career in sports—because if you love what you do, you’ll never work a day in your life. Whether through NIL, athlete representation, or sports media, I’m dedicated to making an impact and ensuring athletes get the opportunities they’ve worked for.

I’m excited to connect with like-minded professionals and continue growing in the world of sports.