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Wellness > Mental Health

Retail Therapy and Mental Health: How Shopping Can Boost or Hinder Your Well-Being

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at U Mass Amherst chapter.

Retail therapy is the act of making yourself feel better by buying something special when you are unhappy. When you are feeling down, stressed out, or anxious, you may sometimes indulge in a little retail therapy. Although shopping can temporarily distract us from unpleasant feelings, it’s important to realize the long-term effects on our mental health that can result from it.

The Positive Effects

Many people find that shopping is a fun and fulfilling activity that makes them feel good about themselves. There are numerous advantages and positive effects for mental health that have been linked to retail therapy.

  1. Mood Booster: Dopamine, a neurotransmitter that aids in controlling mood, motivation, and enjoyment, can be released as a result of shopping. Our brains reward us with a burst of dopamine when we discover something we enjoy, which can uplift our spirits and make us feel happy.
  2. Sense of control: In a 2014 study, sadness is linked with the feeling of your life being out of control, and shopping can give you back that control.
  3. Self-Esteem Enhancement: By giving us the freedom to express our personality and sense of style, retail therapy can also boost our self-esteem. We feel more confident in ourselves when we spend money on things that make us feel good about ourselves.

Shopping can also aid our social connection. Shopping with friends or family can be a fun way to spend time together and may also make us feel more a part of our social networks.

The Negative Effects of Retail Therapy

While there are some short-term advantages to retail therapy for our mental health, it’s important to be aware of any long-term risks as well. A few of these are:

  1. Financial Stress: Financial stress is one of retail therapy’s most important side effects. We could spend more money than we can afford when we use shopping as a coping mechanism when we are feeling down, which can result in debt and financial stress. 
  2. Addiction: Retail therapy can become addictive. It might be challenging to quit a habit when we are dependent on purchasing as a coping mechanism.
  3. Guilt and Regret: When we spend money on items we don’t need or can’t afford, we can feel guilty or regretful, which can make us feel even worse.

How to Use Retail Therapy in a Healthy Way

There are healthy ways to use retail therapy if you like to shop and find it to be a good coping mechanism to deal with difficult emotions. Here are a few tips:

  1. Set a Budget: Set a spending limit for yourself before you go shopping and stick to it. You can avoid overspending and lessen financial stress by doing this.
  2. Shop Mindfully: Spend more time considering why you want the item and whether it is a beneficial purchase for you rather than just impulse buying something that you like or just saw. 
  3. Find Other Coping Mechanisms: Finally, it’s critical to have other coping mechanisms other than shopping. Exercise, meditation, and spending quality time with loved ones are just some examples. 

In conclusion, retail therapy can be a beneficial way to elevate your mood and mental health, but it’s critical to be mindful of any potential negative effects. You can utilize and benefit from retail therapy without jeopardizing your financial stability or mental health by using it in a healthy and conscious way.

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Lenyx Le

U Mass Amherst '25

Lenyx is majoring in Studio Art, with a concentration in Animation. She enjoys going to museums, reading, fashion, and listening to music.