If Christina Aguilera has taught me anything it’s that I’m beautiful in every single way. (Did you just sing that in your head too?) The global superstar has used her powerful voice to raise awareness for domestic violence, gender equality, and women’s rights and empowerment. Her discography is a culmination of unforgettable pop hits, all with the message to love yourself and find liberation in being your authentic self.
After taking a hiatus from music, she’s taking her message one step further and diving into a new business venture: lube. Yup, that’s right — not the lube you put on your tires, the other, better one. On March 28, Aguilera was announced as the co-founder and the chief brand advisor of the sexual wellness brand, Playground. In her savvy businesswoman era, she’s looking to destigmatize the conversation around sexual health, and I’m here for it.
Not only is she helping those who identify as women to see their bodies as safe spaces, but she’s encouraging them to have fun with them too, like at a playground. What’s more, Aguilera is working to remove the stigmas around exploring sexuality and personal pleasure. With a sex-positive mindset on her side, more than anything she wants to inspire confidence and empowerment in people everywhere.
Launched on March 28, the sexual wellness company was founded by Christina Aguilera, Catherine Magee, and Sandy Vukoovic to enhance female pleasure and make it a priority, not an afterthought. It aims to normalize the conversation around women’s needs without shame or secrecy.
Playground’s biggest hope is to make sex fun and stress-free. With a full range of sensory products, Playground offers a mind-body explosion of the 5 senses to enhance mind, mood, and libido. Not to mention, it’s also made purely of plants and natural ingredients that you can actually pronounce. And the products themselves are made of recyclable materials because “sustainability is sexy.”
Playground, $25
Let Aguilera help you get what you want and need. Siri, play “What a Girl Wants” in a sensory fantasy experience.