Think back to when you were 10. Do loom bands, twilight and nickelodeon ring a bell? What changed in the last decade to drastically alter the magic of being...
Her Campus at Nottingham
The Death of Tween Culture: The Catastrophic Effects of a Changing Social Climate on Adolescence
Her Campus at Kent State
The mysterious extinction of tween fashion
In the '90s, 2000s and early 2010s, tween fashion was at its prime. Nowadays, however, tween fashion is completely unrecognizable, with tweens trading in side-ponies for slicked back buns,...
Her Campus at UFL
RIP Tween Culture: The Untimely Death of Preteen Fashion, Culture and Media
Goodbye, Claire’s, Justice and Disney Channel. Hello, Fashion Nova and Drunk Elephant?
Her Campus at FSU
From Claire’s to Sephora: The Downfall of Tween Culture
Why are twelve-year-olds cooler than me?!
Her Campus at NCSU
The Death of the Tween Girl
Generation Alpha is growing up, some would say a little too fast. With the rise of social media, especially TikTok, we are seeing the first generation who didn’t know...
Her Campus at UCLA
Drunk Elephant, Dear Hannah Prep, And Everything In Between About 2024 Tweens
Do 10-year-olds belong in Sephora? Read about why the tweens of 2024 deserve a break from the online discourse.