Her Campus at Kent State
How food is used in marketing
In this week's article, I will be discussing how food is used in marketing to influence the customer to purchase their item.
Her Campus at Casper Libero
“Sensory Marketing”: Behind the new trend among beauty and fashion brands
When buying a product, does its aesthetic, smell or even edible appeal influence you? Let’s take a better look at the so-called “Sensory marketing” and understand its impact in...