Her Campus at UCF
The Rebranding Strategy That Might Have Saved GIRLSET’s Declining Career
Let’s take a look into how GIRLSET’s rebrand changed their career.
Her Campus at Nottingham
THE FEMININE URGE TO START OVER
Why do women constantly feel the need to start over?
Her Campus at Northeastern
Why You Shouldn’t Fall For Pretty Little Thing’s Rebrand
Since its launch in 2012, Pretty Little Thing has sold bright, body-hugging clothes meant to be sported in the club. Its bubblegum-pink webpage and unicorn-plastered packaging further solidified its...
Her Campus at Hofstra
Unpacking JoJo Siwa’s Rebrand: From Dance Moms to her “Bad Girl” Era
JoJo Siwa's song "Karma" marked the beginning of her "bad girl" rebrand. Siwa's new image put her in a whirlwind of online discourse and hate. But why?
Her Campus at Mt Holyoke
Jojo Siwa Did Not Invent “Gay Pop” and Here’s Why
JoJo Siwa seems to be dominating internet discourse right now. She boldly proclaimed that she wanted to start a "new genre" of "gay pop," but does this ignore queer...
Her Campus at Casper Libero
From FYP to Fresh Start: Can TikTokers Ever Truly Rebrand?
From acting to singing careers, one by one they've moved beyond the platform
Her Campus at Cal State Chico
The Final 40 Days: It’s Never Too Late To Rebrand
Marisa shares a personal essay on being 40 days away from graduation and prioritizing her own needs.
Her Campus at Toronto MU
The Rise and Fall of the Girlboss
The concept of #Girlboss took the world by storm when it originated in 2013 and was coined to be innovative and empowering for women. Now, it is clear that...
Her Campus at PSU
The Premier Hockey Federation: A Rebrand for Women’s Sports
On September 7, 2021 the National Women’s Hockey League officially rebranded to the Premier Hockey League. It was a win for women in sports.
Fashion
Victoria’s Secret’s Rebrand Is Too Little, Too Late
Do they expect their customer base to forgive and forget?