Her Campus at Kent State
15 Small, Cool-Girl Brands to Watch the Rest of 2026
There’s a quiet kind of power in discovering a brand before it breaks through, and in 2026, that instinct defines the “cool girl” more than any logo ever could....
Her Campus at Temple
Are Niches becoming a Problem?
With the rise of niches on social media, can they become a problem?
Her Campus at FSU
Cringe but Free: How Fandom Culture as a Tween Shaped Me as an Adult
Chronically online, but at no cost!
Her Campus at UFL
What If I’m Not Niche? The Competition to Be Different
When did individuality become competitive? When did “basic” turn into an insult?
Her Campus at St. Andrews
Ranking Recent Niches and Microtrends: From the Skims Bush to the Button Girl
From the Skims Bush to 'prolly not', this ranking breaks down the niche internet moments and microtrends that briefly united us before disappearing into the algorithm forever.
Her Campus at U Conn
Commit To The Bit: Why Niche Halloween Wins Every Time
Halloween 2025 turned into the Super Bowl of hyper-specific pop culture references. It felt like every costume was a test, and the prize was determining how much of your...
Her Campus at FSU
What Your Niche On-Campus Study Spot Says About You
What everyone’s been thinking about your study spot.
