Her Campus at U Toronto
BOTM Is Saying “Nobody Reads Anymore.” But How True Is That?
Numerous billboards and posters are appearing with the tagline, "Nobody reads anymore." This is all part of a marketing campaign from BOTM, a book service that is 100 years...
Her Campus at U Conn
An Analysis On This Year’s Super Bowl Commercials: What’s Up With The Weight Loss Ads?
Arguably, the Super Bowl is an integral part of American culture — it garners one of the largest audiences in the United States. As a result, companies who want...
Her Campus at BU
The Ad That Didn’t Try Too Hard
Out of all these high-budget Super Bowl ads, the simplest and lowest-cost commercial stood out as the most brilliant. Here’s why.
Her Campus at UCF
My Favorite 2026 Super Bowl Commercials
This article discusses the different 2026 Super Bowl commercials as well as goes over the authors top five favorites from this year.
Her Campus at UNT
Marketing Matters: What is Marketing and How Can Students Use It?
What really is marketing? Let's talk about the different types of marketing and how you can use it.
Her Campus at Kenyon
‘Aesthetics’ Have Gone Too Far
What I am asking of this company, as well as its consumers, is to think critically about the media we are consuming that isn’t coming directly from advertisers —...
Her Campus at Lasell
These Were the Worst 2024 Super Bowl Ads
Diving into my top three least favorite Super Bowl ads this year and why they were so bad.
Her Campus at Kennesaw
De-influencing TikTok Trends
TikTok influencers may have a habit of bending the truth when it comes to the products they recommend to their viewers. Many influencers are sponsored by the companies these...