After an amazing experience at Beauty Con NYC 2014, I was so excited to return to the Big Apple for Beauty Con NYC 2015. My sister joined me once again, and we had a glamorous day, filled with plenty of free products, photo opportunities and engaging panels. Several YouTube creators, including Bethany Mota, were also in attendance for meet-ups and panel discussions.
When we arrived, we waited in line to get our tickets checked and to receive our Beauty Con Pro pass goody bag. We met some new friends in line, too!
Once we were all checked in, we walked over to the outdoor stage, where artists like JoJo would be performing later in the day. In the meantime, the DJ was playing only the best music to get everyone hyped for the beauty-filled day.
All of the YouTube beauty bloggers present at the event did their meet-ups outside as well. I was so happy to finally meet Meghan Rienks and Casey Holmes!
After spending a little time outside, my sister and I were ready to check out all of the action indoors. First, we stopped at the Physicians Formula booth, where you received a free Physicians Formula product after signing up for their newsletter.
Next, we went to one of the fragrance booths. You could spin their prize wheel for a chance to receive a perfume sample or a full-sized bottle of your choice. Lucky for me, I landed on perfume once the wheel stopped spinning, and I was able to take home a Taylor Swift fragrance mist!
After celebrating my fragrance victory, we headed over to the Maybelline booth, where guests received complementary mini makeup bags. The three slogans we could choose from were: NYC is My Boyfriend, Brows on Fleek and All I Need is Caffeine and Lip Gloss.
One of the highlights of my day was meeting makeup artist Angelique Velez, the founder of clothing and accessories brand Breakups to Makeup. I have been following her brand since she founded it in 2013, and I love her story. After experiencing a difficult breakup, Angelique poured all of her energy into makeup, which gave her an outlet for her time and energy. A few short years later, her products are now available at Sephora and her Breakups to Makeup cosmetic bags were featured in a partnership with Ipsy. Talk about the ultimate #girlboss!
After fangirling from meeting Angelique, I walked around to greet some other Beauty Con brand partners, including Carol’s Daughter, PUR Cosmetics, OGX, Essie and Shea Moisture.
There were plenty of opportunities throughout the day for beauties to receive complimentary makeup touch-ups as well.
At the Eva NYC booth, YouTube star Lex Fleming of MadeULook was painting a galaxy-themed landscape onto a model. Talk about out of this world!
My day concluded with a quick meet-up with Michelle Tan, editor-in-chief of Seventeen. We reminisced over #HerConference, where Michelle was a keynote speaker. She was super sweet and her outfit was so cute!
Overall, my second experience at Beauty Con NYC was one for the books, and I had a fabulous time being in good company with other beauty fanatics. I’ll be looking forward to the next time Beauty Con is in NYC!