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Walmart officially kicked off Black Friday 2025 a few days early on Nov. 25, with their sale running through Nov. 30 — and the deals are genuinely next level. The Black Friday sale features some of Walmart’s biggest markdowns of the year across beauty, fashion, tech, home, travel, and just about anything else you can think of. For everyday staples you’ve been waiting to restock to the big ticket splurges you can finally justify, this year’s Walmart Black Friday lineup is packed with savings that feel almost too good to be true.
From cult-favorite skin care and winter wardrobe upgrades to luxury fragrances and premium hair tools, nearly everything at Walmart is marked down by 50% or more. So whether you’re shopping for holiday gifts for loved ones, crossing self-care essentials off your list, or simply in it for the thrill of finding the best bargains of the season, Walmart’s Black Friday sale is impossible to miss.
There are hundreds of deals to browse, but to save you the time and help you secure this season’s most popular items before they sell out, I narrowed down some of the highlights and can’t-miss deals at Walmart. So prepare your shopping carts (and wallets), and get a head start on your Black Friday shopping.
Restored Premium Dyson Supersonic Origin Hair Dryer ($170)
Save $150 — yes, seriously — on Dyson’s high-power hair dryer, featuring three different precise speed settings, four heat settings, and magnetic attachments.
Jimmy Choo ILLICIT Eau de Parfum ($35)
This sweet and spicy fragrance features top notes of ginger and citrus, then middle and base notes of sweet rose, jasmine, and honey. With a discount of over 50% off, you won’t want to pass up this fresh scent in your perfume collection.
Olaplex Bond Maintenance No. 4 Shampoo & No. 5 Conditioner ($40)
Black Friday is always the perfect opportunity to stock up on your hair care staples. You can save $20 on this Olaplex duo set designed to restore shine, dryness, and overall hair health — which is essential during the dry winter months.
Gynky Travel Weekender Duffle Bag ($16)
Coming in 22 different colors, this weekender bag is a staple for all of your quick trips or carry-on needs. Complete with a shoe compartment, separate wet pocket for damp items, and seven other pockets, this bag will meet all of your travel needs.
Amy and Annette 14K Gold Hoop Earrings ($12)
Originally priced at $90, this is an incredible discount — literally nearly $80 off. Not to mention they’re chic, 14K gold-plated, and adorned in dazzling Swarovski crystals.
Steve Madden Women’s Faux Fur Lining Winter Coat ($45)
A winter staple, this long-length puffer also comes in army green, blush taupe, burgundy, cream, and light grey.
Apple Airpods 4 ($69)
There’s no better time to snag a technology deal than Black Friday, and Walmart’s $61 discount on the fourth generation AirPods is no exception.
Restored Premium Dyson Supersonic Nural Hair Dryer ($210)
Another major 50% off Dyson deal, this Supersonic dryer features scalp protection technologies, intelligent attachment learning that remembers your styling preferences, and five distinct attachments for all hair types and styles.
Fairywill Teeth Whitening Strip Kit ($16)
For all your winter break glow-up needs, save $30 on this whitening kit complete with 28 strips that only takes 16 minutes per treatment.
BaBylissPRO Nano Titanium Ionic Deep Hair Waver ($56)
Step up your beach waves game with this lightweight waver hair tool at nearly 50% off the original price.
SUNBS 2 Piece Outfits Women Sweatsuit ($25)
Add a new loungewear staple to your closet. Available in eight different colors, stock up on multiple sets while you’re at it. After all, how can you just get one when you’re saving $35?
TULA Skin Care The Cult Classic Purifying Face Cleanser Duo ($21)
It’s all in the name. This TULA cleanser is literally a cult classic — an essential product for deep-cleaning pores and leaving your skin feeling nourished and refreshed. Even better, this deal comes with a supersize and travel size cleanser — covering both your home and away needs.