Move over quiet luxury, there’s a new bombshell in town: cozy luxury. With the 2026 Winter Olympics in Milan just months away, Ralph Lauren has given sports fans and fashion girlies alike an exclusive first look at what Team USA’s Olympic and Paralympic athletes will wear — and spoiler alert, it’s all about peak comfort wrapped in Americana. Think elevated après-ski energy meets your dream Pinterest winter moodboard.
The brand’s signature red, white, and blue aesthetic is still front and center of course, but this year’s Olympic looks dial it up with softer textures, warmer layers, and that effortless “I woke up like this (in a chalet)” vibe. And honestly, the timing couldn’t be more perfect — Pantone’s 2026 Color of the Year is Cloud Dancer, a soft, airy white that basically screams winter chic. It’s the kind of hue that makes everything feel a little cozier, a little cleaner, and a lot more expensive, which fits perfectly with Ralph Lauren’s elevated take on Team USA’s uniforms.
From oversized knits to quilted puffers, these uniforms prove that Team USA will be serving both on and off the podium. It’s cozy luxury in its purest form — the kind that makes you want to book a snowy cabin getaway, even if you’ve never touched a ski in your life. The vibes are warm, comfy, and undeniably chic. And the best part? You don’t have to be an Olympic athlete to dress like one. It’s already available for us to shop!
Yup, you read that right. Ralph Lauren has also designed a full Team USA collection specifically for fans who want to rep the red, white, and blue in style. Ranging in price from $25 to over $3K the collection includes everything from easy giftable pieces to full-on investment outerwear. It’s available for purchase at select Ralph Lauren locations across the U.S., as well as online and in designated department stores. And if you’re fortunate enough to be in Milan for the Winter Games, you’ll be able to shop a special Olympic pop-up at the Rosapetra Hotel in Cortina d’Ampezzo — talk about a fashion flex.
Some standout pieces in the collection include chunky cable-knit sweaters (a forever Ralph Lauren staple), sleek puffers made for both warmth and street style, cozy fleece pullovers, and a closing ceremony down jacket embroidered with Team USA graphics that’s basically destined to fill all of our FYPs. It’s the kind of merch drop that makes you want to build an entire winter wardrobe around it — whether you’re cheering from home, planning a snowy getaway, or just fully embracing the cozy luxury trend taking over 2026.