7 of My Favorite Online Boutiques That Are Actually Legit & Affordable

It seems every year at this time we get into our biggest shopping rut. There is so much shopping to do for the summer season from beach vacations and lake days, to weddings, last season’s closet just isn’t going to cut it. While we love our H&M and Pac Sun dearly, you can only refresh the “New Arrivals” tab so many times. 

In today’s world, just about anyone can make an online store through their shoppable Instagram account and there are hundreds if not thousands of shady sites that just look too good to be true. It’s hard to know which stores you can trust, especially when you’re on the hunt to find lesser-known stores. That’s why I’ve done the digging for you and rounded up a list of my all-time favorite online boutiques you will be shopping at all summer long.

  1. ROOLEE is an online boutique created by small town Utah college student Kylee Champlin. ROOLEE is almost overwhelming with the amount of trendy and so absolutely in styles it offers. Kylee incorporates her own personal style into her brand and let’s just say her taste is a one big marriage of Urban, Brandy Melville and every 20-something Insta influencer you’ve ever seen.

    They offer just about everything from activewear, rompers and summer dresses, swim, kids, mom and even house and home.

    ROOLEE is absolutely slaying the game in about every category, but the first things I’m adding to my cart are hands down going to be one of their flirty rompers, high-waisted swim bottoms and a pair of joggers to rival Lululemon.

    My favorites are the MPG Evade Signature Jogger, the Feelin' Fine Romper and the Seas the Day Swim Bottoms.





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    A post shared by ROOLEE (@roolee) on May 27, 2019 at 8:22pm PDT

  2. Made By Mary is a unique online jewelry store where every piece is hand made in Salt Lake City. The pieces are dainty and simple and almost everything is customizable, which makes for extremely easy accessorizing––they go with any outfit!

    One of the Made By Mary collections is called the Birth Flower Collection. For each month, there is a corresponding birth flower, like a birthstone. The collection includes the basic birth flower necklace that has hand drawn flowers stamped onto gold disk pendants, birth flower pins and another necklace with a second disk for customizable text. These make really cool pieces if you’re looking for something other than a birthstone to represent your birth month.





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    Pretty little birth flowers all lined in a row! 🌻🌸 What makes your favorite your favorite? Is it the flower itself that resonates with you or the meaning behind it?

    A post shared by Made By Mary (@madebymarywithlove) on Apr 11, 2019 at 1:09pm PDT

  3. One Loved Babe is an absolute wonderland for jumpsuits, girlie flats, modest, but ultra-cute swimwear and boho blouses. Oh, did I mention their graphic T’s are everything as well? One of their T’s says a simple, “boy, bye” on it, need I say more?

    Okay let’s start with the jumpsuits. Anyone else tired of name-brand stores having like four to choose from? Because same. One Loved Babe is here to remedy that with their 20 plus styles to choose from.

    I could go on and on with my top picks from this goldmine, but then I might as well just send you to the entire website, so I’ll cut myself off at three.

    The Maisy Mules are the absolute cutest little bowed mules I have ever laid eyes on and I need ASAP.

    If you’re not trying to show the entire world what the good lord, your momma and one too many late-night T-Bell runs gave you in a barely-there bikini, the High Tide Bottoms are a good place to start. A lot of swim bottoms advertised as “high waisted” merely mean not technically low-waisted, which results in an awkward, less-than-flattering rise. When these bad boys say high-waisted, they actually mean it. Your belly button will absolutely not see the light of day and I am so here for it.

    From the adorable buttons, cinched waist and rolled sleeves, the Joan Top is serving looks and I need it in my closet, like, yesterday.





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    The Joan Top making its way straight into my weekly line up🤤

    A post shared by ONE LOVED BABE (@onelovedbabe) on May 28, 2019 at 6:34pm PDT

  4. Pink Desert is another girl-power centered brand. The founder, Darci, started her shop right out of college and has since designed several of her very own unique swimwear and dress collections. The best part––the company is run entirely by women. Described as “fashionable, classy and modest” on their website, Pink Desert has the most of flowy summer dresses, flattering one-piece and high-waisted swimwear, boss-babe linin tie pants and––not that they’re needed in the summer––cozy teddy jackets.

    I have tried to hop on the one-piece swim suit train a few times in the past, but have never been quite successful. I always end up feeling like I have a few threads of thin spandex slipping around my top half, while my bottom half is practically eating the back of my suit. The Pink Desert Tie Front One Piece has given me a glimmer of hope with its built-in shelf bra with removable cups and full-coverage bottom. It does all this while also being just about the cutest suit I’ve come across in my quest for wearable one-pieces.





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    A post shared by Pink Desert (@pinkdesert) on Apr 10, 2019 at 7:04am PDT

  5. Brazilian sisters Vivien and Fernanda Böhme immigrated to the U.S. when they were just young girls. The pair started what now has launched into a chain of stores across the country with over 200 women employed.

    The total girl-boss success is only a slice of why I am loving Böhme. They have the best selection paper bag style shorts that are so in right now, maxi skirts that don’t make you look like a jury member of the Salem witch trials and so many options for trendy, but comfy pants, you will never have to wear jeans again.

    The Rylee Wide Leg Pants are just the breezy, effortlessly stylish piece I need.






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    A post shared by böhme (@bohme.boutique) on May 23, 2019 at 4:17pm PDT

    I am all for anything high waisted, buttoned or bow-tied and the Pyper Paper Bag Shorts have all three. Don’t be alarmed if you catch me wearing the same pair of shorts in every Instagram pic this summer, they’re just that good.


    Pyper Paper Bag Shorts in Black | BohMe.com

  6. Clad and Cloth carries a few items more on the spendy side than the other boutiques mentioned, but there’s a mix of more affordable pieces as well. Some of my favorite picks from this site are their rompers and overalls. Some of their jumpsuits and linin pants have me literally drooling and picking up as many extra shifts at work as possible because there’s no way I can just, like, not buy them. Other online shopping connoisseurs will know what I mean.

    These pants caught my eye because of my infatuation with stripes and buttons, but I added them to my cart the instant I saw their perfectly chosen name. I mean, hello, Girl Boss Pants?! Yes, please.


    Girl Boss Pants | CladandCloth.com

    Again, with the buttons, the Magnolia Meadow Romper has my heart.






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    A post shared by Clad & Cloth (@cladandcloth) on Mar 11, 2019 at 7:56pm PDT

  7. Gigi Pip is a hat and accessory shop with all your hair scarf, baseball cap and floppy hat needs. Gigi Pip has more different styles of hats than you probably knew existed and you’re going to want them all.

    As an avid baseball cap lover, the Roxy Cinnamon Distressed Baseball Cap is high on my wish list.


    Roxy - Cinnamon Distressed Baseball Cap | GigiPip.com

    The shop is also stocked up with elegant hair scarves like the Polka Dot Scrunchie Scarf, which comes in three colors.






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    A post shared by GIGI PIP HATS (@gigipip) on May 28, 2019 at 7:16am PDT

If your wardrobe needs a little update with the change of seasons like mine did, these are the boutiques I’m always going back to. As much as I would like to say you’re welcome for the shopping insight, I’ll most definitely need to say I’m sorry to your wallets, because these websites have rendered my willpower useless and you’re likely to experience the same weakness.