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12 Makeup Brands With Large Shade Ranges That Prioritize Inclusive Beauty

In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands offered a limited selection of shades that rarely catered to people with darker skin tones or those with unique undertones. This shift isn’t just about having more shades to choose from — it’s about being seen, heard, and celebrated in all our individual diversity. From foundation to concealer and blushes to bronzers, makeup should be for everyone — no matter your skin tone or background. And the best part? Brands are finally starting to listen. 

While we still have a long way to go, there is now a growing number of beauty companies that prioritize inclusivity and are offering shade ranges that cater to all. Whether you’re looking for a foundation that actually matches your complexion or a concealer that covers imperfections successfully, the beauty industry is slowly but surely becoming more representative of the diverse world we live in. Here are 12 makeup brands that are leading the charge in inclusive beauty, so you can find the perfect products that embrace every shade of you.

Danessa Myricks Beauty

Self-taught makeup artist, photographer, and entrepreneur Danessa Myricks never misses the mark when it comes to inclusive shade ranges in her products. From blushes that brighten cheekbones to skin tints that melt right into your skin, Danessa Myricks Beauty produces high-quality products that belong in your makeup routine. Her passion for inclusivity truly runs deep. “I know firsthand what it feels like to not be able to find cosmetics that work for my skin tone,” Myricks expressed to Beautylish. “Creating a collection of products that only a small segment of the population, or even my family, can participate in was never an option. Inclusion has always been a part of my cosmetic development story.”

Pat McGrath Labs

The Queen. The OG. Everything in between. Pat McGrath has been in the beauty game since the 1990s and continues to leave an impact on the industry. Her cosmetics line, Pat McGrath Labs, has products for the eyes, face, and lips. With shades ranging from light to deep, everyone can shop the brand without feeling left out!

Haus Labs

Founded by Lady Gaga, Haus Labs is a cruelty-free cosmetics brand with the mission of spreading kindness, bravery, and creativity. Beauty influencers of deeper complexions have expressed their love for the brand thanks to their shade ranges. With foundation shades for fair skin that cater to neutral tones to the darkest shade that blends in flawlessly with balanced undertones, Gaga has made magic with this line.

Jordana Ticia Cosmetics

Balling on a budget for your beauty products? Jordana Ticia Cosmetics is a hidden gem that everyone should consider looking into. Founded by makeup artist Jordana Franks in 2016, the brand has shades from the lightest to the deepest. Products include blushes, contours, and bronzers that not only bring warmth to the face, but also blend seamlessly with your other products.

Bobbi Brown Cosmetics

Bobbi Brown has long been a trailblazer in inclusive beauty. With a focus on natural-looking coverage, the brand’s foundations, concealers, and blushes are designed to enhance your unique features without masking them. Bobbi Brown continues to empower individuals by creating products that make everyone feel seen, celebrated, and confident in their own skin.

Lys Beauty

LYS Beauty is all about inclusivity, offering a diverse range of shades that celebrate every skin tone. Known for its clean, high-quality formulas, LYS delivers products like foundations and concealers that blend seamlessly for a natural, flawless finish. With its focus on both skin-loving ingredients and shade diversity, LYS Beauty makes sure everyone feels seen and empowered in their beauty journey.

NARS Cosmetics

NARS Cosmetics is a leader in inclusivity, offering an extensive range of shades that cater to every skin tone, from the fairest to the deepest. Known for its high-performance products like the Sheer Glow Foundation and Radiant Creamy Concealer, NARS ensures a perfect match for all undertones and skin types. With each new launch, NARS continues to prioritize diversity, making everyone feel seen and represented in the beauty world.

Huda Beauty

Looking into Huda Beauty’s products, I think you’ll be just as obsessed as I am. Known for her fierce commitment to diversity, Huda Kattan has created a line that truly caters to every skin tone. From her ultra-flattering finishing powders to high-coverage concealers and foundations, Huda Beauty ensures there’s a shade for any and everyone.

Patrick Ta Beauty

Say goodbye to second-guessing your foundation shade! Patrick Ta has built a reputation for creating inclusive products that truly cater to all skin tones. His collection includes everything from luminous foundations and stunning blushes to plumping glosses — all designed to give your makeup look a chic, flawless finish.

Range Beauty

We all love a brand that’s not only inclusive, but helps treat your skin. If this describes you, Range Beauty deserves a spot in your makeup bag. Founded in 2018, this company caters to all shades of skin with concerns such as eczema and acne. The brand contains hydrating foundations that will not only make your skin glow, but leave you with a dewy finish that will last all day!

Fenty Beauty

Our island girl Rihanna did her thing when she launched Fenty Beauty! Striving for inclusivity, Rihanna describes Fenty Beauty as a cosmetics line with Beauty for All. As the empire continues to grow with award-winning products for all of our beauty and skin care needs, Fenty is a brand I will always go back to!

Juvia’s Place

We can’t talk about inclusive makeup brands without mentioning Juvia’s Place. Affordable, colorful, pigmented. What more can you ask for? The brand has always strived in creating the perfect place for women of color to shop for beauty products. From cream bronzers to liquid blushes, Juvia’s Place has the perfect products to elevate your makeup routine.

Kieaundria Cheyenn’e Bellamy is a Style writer for the Her Campus National Writer Program, where she covers all things beauty, fashion, and decor. She is a rising senior at LIM College majoring in fashion media, and is a proud member of Sigma Gamma Rho Sorority Inc. She is also a a full time esthetician and entrepreneur. Kieaundria has a passion for helping others feel confident in their skin, while staying up-to-date with the latest trends in beauty. Prior to Her Campus, Kieaundria was an editorial writer for the Horizons magazine at HCC, where she wrote beauty, lifestyle, and evergreen pieces. When she’s not busy studying or taking on clients, you can find her scrolling through social media, hanging out with friends, trying new restaurants, online shopping, and on the hunt for the next concert to attend. As the Tiktok lovers would say, “I’m just a girl.”