Prime Video’s newest romance rom-com, The Love Hypothesis, is set to release Sept. 23, and fans of the original novel by Ali Hazelwood are psyched. If the book adaptation weren’t exciting enough, star of the film Lili Reinhart and her stylists have been working overtime to create, and even reimagine, some of the most iconic Hollywood movie press tour looks to date. With very intentional method styling, Reinhart and her team have brought romance to life through her looks just in time for the movie’s release.
With a press tour that began in Los Angeles this past August, The Love Hypothesis cast and crew has since traveled from Europe to South America, and let me tell you, the tribute looks from older-yet-classic romance movies Reinhart has been wearing are nothing short of inspiring. Reinhart dominated, with designs mirroring famous movie costumes, including the 1998 Ever After dress Drew Barrymore wore to the viral yellow Kate Hudson dress from How to Lose a Guy in 10 Days. Fans have been anticipating what Reinhart will wear next, and for good reason, since each outfit she steps out in seems to top the last.
After years of being known as Betty Cooper from Riverdale, Reinhart is ready for a new chapter, and it’s showing through her wardrobe. So without further ado, here’s a list of seven of Reinhart’s best The Love Hypothesis press tour looks so far, ending with her latest tribute ensemble.
- Custom Rodarte gown inspired by Ever After
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In an ethereal slideshow of pictures on Instagram, Reinhart posted her look for the Germany premiere of The Love Hypothesis on Sept. 7. Reinhart wrote a heartfelt message explaining how this movie inspired her love for period pieces, to which The Drew Barrymore Show responded with, “Putting the period in period piece.”
- Blumarine Dress with Embroidered Butterflies
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Reinhart wore this iconic look during theBrazil press tour stop. This look is truly its own moment, and might be the reason the Brazil tour dates were my favorite so far.
- How to Lose a Guy in 10 Days dress
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Reinhart really didn’t come to play in Brazil — this is where fans were blessed with the recreation of the yellow gown from How to Lose a Guy in 10 Days. Reinhart’s caption on TikTok read, “You probably think this song is about you,” and if you’ve seen the popular ‘90s film, you know exactly why.
- Vintage Roberto Cavalli in Sao Paulo
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This dress was made for Reinhart. I have zero notes, 10/10. This vintage piece was pulled out for the Brazil tour dates, where she stunned fans in this beautiful halter top-styled dress.
- Vintage 2000 butterfly print crop top & Skirt
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This fashion statement from Emanuel Ungaro screams Y2K, and fans are living for it. Her followers often mention how much Reinhart resembles the beloved Brittany Murphy, and it’s outfits like this where you can really see it.
- Emanuel Ungaro purple & blue dress
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Photo by Eamonn M. McCormack/Getty Images for Paramount Pictures This dress from Emanuel Ungaro’s Spring 2001 collection was such a stunning choice for the London premiere. The beautiful blue and purple slip gown featured crystals that really amplified the vintage features of the piece.
- Tory Burch Atonement-Inspired Green Dress
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In a photo shoot posted by Tory Burch on Sept. 14, Reinhart channeled her inner Cecilia Tallis with a dress inspired by Kiera Knightley’s character in Atonement. The piece was originally created for the 2025 Vogue World: Hollywood TV special, yet looks like it was meant for The Love Hypothesis star.
