The calendar may say fall doesn’t start for a few more days, but with the release of a new cardigan on her merch site, Taylor Swift begs to differ. Swift’s upcoming album, The Life of a Showgirl, is coming out on Oct. 3, and she’s been getting her fans ready for it with an array of different vinyls and merch items. The newest — and probably most anticipated — merch item in her showgirl arsenal is The Life of a Showgirl cardigan. Announced on Sept. 17, this cardigan gives all the glittery, showstopping vibes.
For die-hard Swifties, this cardigan merch drop is no surprise. But if you’re new to all things Swift, I’ll explain. Swift’s signature cardigan has been an essential merch piece since the release of her album folklore in 2020. The original folklore cardigan was meant to embody the song “cardigan” from the album, but it became a Swiftie fashion staple as she released more cardigans themed around her other albums. As a proud owner of the folklore, Speak Now, and Lover cardigans (yes, I have a problem), the cardigans have become a way for Swifties to rep their favorite album. While we haven’t heard The Life of a Showgirl yet, its accompanying cardigan is a stunning addition to the collection.
The Life of a Showgirl cardigan is orange and cable knit, playing into the album’s signature color. It has glittery orange buttons, stars embroidered down the sleeves, and “TS” embroidered on the front left chest. The thread itself is tonal and glittery — super eye-catching and on-theme for the album.
The cardigan is part of The Life of a Showgirl Cardigan Box Set, available for $70 on Swift’s official merch site. In addition to one cardigan, the set also includes a standard The Life of a Showgirl CD and a glittery orange gift box with “TS” printed on top. It’s the perfect set for anyone who wants to snag the cardigan and pre-order the album, too. But if you want the cardigan, you’ll have to act fast. The Life of a Showgirl Cardigan Box Set is only available for 48 hours or while supplies last, leaving the site officially on Sept. 19.
While this is Swift’s eighth time releasing an album-themed cardigan, her merch drops never go out of style. On the morning of Sept. 17, she prepared for the highly anticipated The Life of a Showgirl cardigan with a cryptic countdown set against a glittery orange background on her site. Swifties got excited, and many ran to come up with theories. When the countdown ended to reveal the cardigan, Swifties were quick to praise the new drop and raced to add the cardigans to their carts. Leave it to Taylor Swift to make a normal Wednesday morning so much more fun for her fans.