From Sept. 15 to Oct. 15, we’re celebrating Latinx Heritage Month! This is a month when the underrepresented are put at the forefront to celebrate the history, culture, and achievements of Latin Americans. There are many Latinx-owned businesses nationwide that you can support not only this month, but for many more to come.
These businesses offer so much, whether you want help with your skin or to celebrate your culture. The variety of businesses included here don’t just fit in one box, so people who may be looking for new holy grail makeup products can find something they want to add to cart just as easily as someone else who might be more interested in home decor. Also, some of these businesses have been supported by some of your favorite celebrities, too. How many people do you know that can say they share a ring with Doja Cat?!
- Rizos Curls
Vitamin C Hair Repair Mask, Rizos Curls, $30
Rizos Curls is a Latina-owned hair care company. Founder and CEO Julissa Prado wanted to formulate a product for curly-haired girls, after growing up with products that would never work with her hair. Rizos curls is sulfate, silicone, paraben, and cruelty-free with 100% recyclable packaging. Supporting this Latinx-owned business allows you to gain curls, community, and culture, which is the heart of the brand.
- Luna Magic
Nude Collection Bullet Lipstick, Luna Magic, $8
You may have seen sisters Mabel and Shaira Frias on Shark Tank, or noticed their bold and vibrant products in your local Walmart, Target, or CVS. Luna Magic is a beauty and lifestyle brand taking the sisters’ love of Latin culture and music to create products that are diverse, vibrant, and inclusive in the beauty industry. With their experience, the Afro-Latina and Dominican-American Frias sisters are offering high-quality and high-performance cosmetics.
Coffee Victoria, Muchacha, $20
Coffee is a Gen Z obsession, and this is another coffee company to add to the list of great coffee. Muchacha is coffee made by women that support women from all over the world. The company was founded by Diana Hoyos, a young Latina woman, whose mission is to share her ideas of female empowerment with as many women as possible. The brand wants to eliminate the gender gap in coffee that is making it difficult for women to have opportunities and decision-making power in the industry because of “tradition” and a patriarchal society.
OG Orange Blobb, Blobb, $65
Seen on stars like our queens Dua Lipa and Doja Cat, Blobb is said to be mini sculptures for the body. Founded by Sofia Elias, who studied architecture and is working to become an artist. This Latinx-owned business is trendy, creative, and stylish, and supporting this brand comes with the knowledge that you’re supporting a woman with a dream of growing into the art world. Elias hand crafts this jewelry, experimenting and expressing her creativity through each piece. A purchase from Blobb is like getting an art piece that you can style with any outfit.
- Casa Chiqui
Coconut Bark Portrait Holder, Casa Chiqui, $29
Born in Costa Rica, happiest in Cartagena, but a tireless traveler, Chiqui de Echaverria is the founder of Casa Chiqui. After much travel, Chiqui would bring back different pieces from a variety of countries and she opened a shop wanting to share the treasures she found in different destinations. Each piece of decor your purchase from this brand has a story behind it, and will make you feel at home.
Isla Triangle Bralette Talavera, Naja, $18
Naja is an ethically and environmentally friendly lingerie company created to empower women to be their authentic, sexy self. Co-founders Catalina Girald, CEO and Creative Director of Naja, and Jane the Virgin’s Gina Rodriguez, clicked while filming for Nine Up and Coming Nueva Latinas and connected on their similar views and passions. Naja prides itself on empowering women by providing jobs to single mothers and female heads of households, employing marginalized women in Colombia, and by donating 2% of the business’ revenue to charities that help women continue their education through their underwear for hope program. Now, go get yourself some nice underwear and support these women who are empowering women.
- Lights Lacquer
The One Where, Lights Lacquer, $5
Beauty YouTuber, vlogger, and influencer Kathleen Fuentes (aka KathleenLights) started her nail polish company Lights Lacquer in November 2019. Lights Lacquer makes 12-free, vegan and cruelty-free nail polish with a variety of unique color selections so you can create your own color story. By choosing this company the next time you buy nail products, you would not only be supporting a Latinx-owned business, but also a women-led team of creatives. Lights Lacquer doesn’t just stop at polishes, either — they have press-ons, nail care, accessories, and more for an at-home mani-pedi!
Soft Pink Latina Power Tee, JZD, $34
Have you seen those iconic pink Latina Power tees on social media and wondered where you could get one? Well, JZD is the place! Jen and Vero, the founders of JZD which stands for Jen Zeano Designs, grew this company from an Etsy store into a lifestyle brand. Jessica Alba has snapped a picture with JZD in support of Latina Equal Pay Day and Do Revenge‘s Camila Mendes has been seen out and about rocking JZD. The brand focuses on celebrating queer Latinx community and culture, taking input from the JZD community.
- ANDREA GOMEZ
Basha – Wine, Andrea Gomez, $185
If you’re looking for eye-catching shoes that will be a statement piece for any outfit, Andrea Gomez is the place to shop. The prices are a bit steep, but in supporting this Latinx-owned business, you gain trendy, lasting, and versatile shoes that help to provide important resources to children in need in Venezuela. According to the brand’s website, founder Andrea Gomez gets inspiration from art, her travels, and her native home of Venezuela. Designed, created, and inspired by women, Andrea Gomez will add new shoe staples to your wardrobe.
- Sanara Skincare
Bamboo Fiber and Mango Seed Body Polish with Cupuacu & Vitamin E, Sanara Skincare, $39
Plant-based, cruelty-free, and natural body care that is woman-minority owned — what more could you ask for? Rebekah Jasso Jensen founded Sanara Skincare after years of dealing with Psoriasis and deciding that things needed to change. Offering soaps, oils, body butters, and more, Sanara Skincare is the ultimate self-care package for taking care of your body and taking time for yourself. Sanara Skincare is powered by indigenous Latin-American culture with their beauty rituals that are used to enhance your skin and help you connect with yourself, your body, and the earth. This is Jensen’s way of showing admiration to her family and ancestors.