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If your nightly skin care routine doesn’t already end with the moisturizing Laneige Lip Sleeping Mask, you might want to get in on the cult fave now. Why, you ask? Well, Laneige just launched a new customized feature to its universally loved lip mask that’s about to make your skin care game all the more personal.Â
The K-Beauty favorite has officially announced a creative new lip mask, called the Laneige Bespoke Lip Sleeping Mask ($28), that lets you customize the classic lip mask into a swirl of your two favourite flavors – and all from the comfort of your phone, through Amazon! It’s kind of like mixing your two favourite flavors of ice cream, but its fun beauty equivalent – and yes, the girls are going to love this one. Not only has this Lip Sleeping Mask been a viral fave for years, it also won a 2024 Her Campus College Beauty Award! And now, you can choose from a bunch of different flavors on Amazon to get your very own customized swirl.Â
We’ve already seen a trend in beauty brands embracing the aspect of personalization — whether its custom foundation matches, engraved perfume bottles and lipsticks, or skin care routines tailored to every skin type. Laneige is bringing that same energy to lip care by letting customers design their own overnight treatments all from the comfort of their own home.
There’s something undeniably satisfying about having a product that feels personal to you. This experience allows customers to choose from five different flavors to mix and match: Sweet Candy, Blue Cream Soda, Champagne, Lemon, and Orange. With five flavors available, that’s 10 possible pairings — meaning you can create something that combines your two favourite scents, two new scents, or two contrasting scents — the choice is yours! Whether you’re into sweet dessert-inspired scents or lean a little more on the citrusy and fresh side, there’s plenty of room to experiment.Â
After choosing your two desired scents, simply watch your choices mix digitally before adding your customized Lip Sleeping Mask to your cart. Originally inspired by Laneige’s live immersive experience in their flagship store in Seoul, South Korea, the ability to shop it on Amazon allows U.S. customers to get in on the fun. And before you worry, although the customization of the Lip Sleeping Mask is new, the formula is the same, classic cult fave we all know and love — formulated with Berry Fruit Complex, vitamin C, murumuru seed butter, and shea butter. The lip mask works as an overnight mask to provide long-lasting hydration to your lips overnight and replenish moisture, but it can also double as an on-the-go lip gloss. (I know I definitely take it with me everywhere!)Â
When it comes to beauty products nowadays, half the fun is the product’s appearance and aesthetic appeal — and a custom swirl lip mask seems like the perfect addition to your skin care shelf. What makes this launch all the more exciting is that it makes beauty shopping an experience rather than just a simple checkout page. Instead of taking something off the shelf, you’re creating something tailored to your own preferences. It’s giving shoppers the experience to make their products more unique — a step in the right direction for the beauty community.Â
If you’ve never tried the Laniege Lip Sleeping Mask before or simply want a personal twist on your skin care fave, now’s the time to buy with this fun new experience. Available exclusively to U.S. shoppers through the Amazon app or Amazon.com, this is the kind of launch that’s sure to sell out, and you don’t want to miss out. Now comes the hardest part: Which two flavors are you swirling together first?