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The TikTok-Viral Coach Heart Bag Is Perfect To Treat Yourself With This V-Day

It’s official — Coach is in. After obsessing over literally everything from the brand’s Fall/Winter 2023 New York Fashion Week collection, I decided to do a little digging into where I could find the perfect Coach accessory for me. And let me tell you, their purses are definitely made with the girls in mind. Of course, after going viral for the Coach Pillow Tabby purse, the brand didn’t miss a beat when they came out with the equally-adorable Heart Crossbody bag ($199), which was restocked on Feb. 14. 

The best-selling purse features crossgrain leather, two credit card slots, a double zip closure, fabric lining, and a detachable strap for shoulder or crossbody wear (and yes, it can fit an iPhone). The purse comes as a part of Coach’s 2023 Valentine’s Day Collection, which features the bag in black, red, and cherry print as well as a beige take on the brand’s classic pattern. Heads up, though — the red and cherry-print hearts are already sold out, so you’ll want to cash in on the black or classic versions ASAP.

TikTokers are raving over the crossbody bag, with one one user writing, “Pause what you’re doing and RUN TO YOUR COACH OUTLET!” Others eagerly unboxed their piece as a part of their Valentine’s Day gifts. 

This reinterest in Coach was definitely not on my radar in 2023 — but I’m definitely not mad about it. When it comes to designer pieces, my local Coach outlet was the go-to for my 14-year-old-self, and I suppose it will be again at 21. From gorgeous moonbags on the runway to viral plush options on social media, Coach has something for everyone lately. This Valentine’s Day, treat yourself to Coach’s Heart Crossbody bag before it sells out!

Madison Bailey

App State '23

Madison Bailey is a national writer at Her Campus Media focusing on all things style, beauty, and lifestyle. She works closely with the style and lifestyle verticals at Her Campus, including reviews, roundups, sustainable style, and pop-culture. After graduating from Appalachian State University in May 2023 where she was Campus Coordinator of Her Campus at App State, Madison has written for Teen Vogue, Modeliste Magazine, Global Garbs, and more. Her time as Head Writer for The Collective Magazine, Appalachian State’s fashion and culture magazine, sparked her passion for the exciting world of fashion. She is currently in marketing at Modeliste Magazine where she’s able to celebrate her favorite things; fashion, beauty, celebrities, influencer style, and travel. In her free time, you can find Madison soaking in all the beauty that the blue ridge mountains have to offer. Or, when she’s not writing, you can find her thrifting, sipping a raspberry matcha, or cooking her favorite vegan meals!