It’s almost the most wonderful time of the year: Black Friday. And let’s be honest, brands aren’t waiting until the Friday after Thanksgiving anymore to start their Black Friday sales. The early deals are already rolling in, and celebrity brands are leading the charge with discounts that make it way too easy to justify clicking “add to cart.” This is the time of year when beauty favorites, closet staples, and TikTok-famous products finally drop to prices that almost feel illegal. If you’re planning to shop, getting in early is the smartest move you can make.
Whether you’ve been eyeing a Skims dress that never stays in stock, restocking your favorite Fenty Beauty lip products, want to buy some hair products to look fresh for the new year, or finally want to splurge on r.e.m. beauty’s classic makeup must-haves, the Black Friday season is serving major opportunities to score big. From beauty and skincare to apparel, celebrity brands are dropping some of their best deals of the year. Here are some of the best celebrity brand Black Friday deals for 2025, so you can shop early and snag all of the good stuff before it sells out. I promise you don’t want to miss it.
- SKIMS
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Kim Kardashian’s SKIMS has the best deals to ensure you get all the basics you need without hurting your wallet. As of Nov. 24, SKIMS is 30% off sitewide. This includes all clothing, outerwear, intimates, and more (and all sales have an extra 30% off.) Now’s the time to get that iconic slip dress at a discounted price!
- Good American
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Kim isn’t the only Kardashian with classic staples on sale. Khloé’s brand, Good American, is 30% off sitewide as well. The already discounted items on the site have an additional 50% off once added to your cart, so now is the time to get some new jeans for winter!
- Rare Beauty
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Selena Gomez’s brand, Rare Beauty, has a Cyber Week event from Nov. 27 through Dec. 2, so mark your calendars! This event includes 20% off sitewide, a new offer daily, and a free gift for qualifying purchases. This week includes deals like 30% off Soft Pinch Liquid Blush (a fan favorite) on Black Friday itself, 30% off Soft Pinch Tinted Lip Oil on Dec. 1 (Cyber Monday), and so much more.
- r.e.m. beauty
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Ariana Grande’s beauty line, r.e.m. beauty, has already begun its Black Friday discounts. This includes 30% off sitewide, up to 50% off select products, and a free gift on orders $75+ when you sign up for their email list. This sale includes items from the Wicked: For Good line, and classic items that never go out of style (like the Flourishing Lengthening Mascara and the Everything Nice Lip Balm.)
- Fenty Beauty
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Rihanna’s Fenty Beauty is another brand that’s already begun its Cyber Week deals, including 30% off sitewide once you sign up using your email and phone number. This includes the iconic Gloss Bomb Stix High-Shine Gloss Stick, the Allover Body Mist, and more.
- LolaVie
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Need some more care for your hair? Jennifer Aniston’s LolaVie brand has you covered. LolaVie is now 30% off sitewide, so now is the time to try that new shampoo and detangler you’ve been eyeing.