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10 Amazon Prime Day 2023 Makeup Deals You *Need* To Add To Your Cart ASAP

Amazon Prime Day 2023 is finally here, bestie, and there are so many beauty deals you’ll want to snag this summer! Whether you’re waiting for the perfect deal on your favorite concealer or searching for the magic product to make your skin glow, there’s no better time to shop the best makeup products without breaking the bank than Amazon’s Prime Day sale.

This year, the annual sale runs from July 11 through July 12, and there are tons of amazing deals on brands like L’Oreal, IT Cosmetics, e.l.f., and more. Still not sure which deals to shop? I’ve chosen 10 of my favorite products that you can get your hands on this Prime Day, and they’re all steals.

L’Oreal Paris Makeup True Match Lumi Glotion ($13)

Dubbed an all-time favorite by influencers and myself alike, the L’Oreal Glotion is the perfect product to even out skin tone and give your face a natural glow. It can be used pre- or post-makeup, and with 4.5 stars on over 25,000 reviews, it’s one product I’ll definitely be adding to my cart this Prime Day.

e.l.f. Cosmetics instant brow lift pencil ($2)

Everyone needs a trusted brow pencil. This Prime Day, snag the e.l.f Instant Lift Brow Pencil ($2) for fluffy, tamed brows. With a price that low and over 30,000 raving reviews, you really can’t go wrong.

L’Oreal paris lash paradise mascara ($7)

The L’Oreal Paris Lash Paradise Mascara ($7) is an all-time favorite for a reason, and is half off this Prime Day! One of over 100,000 reviewers said, “I have tried so many mascaras and this is the one I always go back to.”

KISS imPRESS Press-On Falsies Eyelash Clusters Kit ($15)

Want to try out false eyelashes this season? Prime Day is the perfect time to shop the deal on Kiss imPress Falsies ($15) and get a flawless look. This kit is originally $17, so it’s 12% off for Prime Day.

Maybelline New York Instant Age Rewind Eraser ($7)

The Maybelline Instant Age Rewind Eraser Concealer ($7) has been a cult favorite in the beauty world for as long as I can remember, which is why I’m shopping the product on sale. It’s over 30% off, and has 4.4 stars on over 187,000 reviews.

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer ($16)

If you’re looking for the perfect clean beauty product to add to your cart this Prime Day, try the Honest Beauty Clean Mascara ($16). This is an exclusive Prime price, so you better hop on it quick!

e.l.f. cosmetics Poreless Putty Primer ($9)

I first tried the e.l.f. Poreless Putty Primer ($9) from a TikTok recommendation, and I was not disappointed. It leaves a lightweight finish that’s perfect for summertime makeup. With 10% off and 4.4 stars on over 36,000 reviews, this product is definitely worth grabbing.

Perricone MD Gel No Makeup Blush ($21)

When it comes to my favorite part of my makeup routine, it’s always going to be blush. That’s why I’m super excited to try out Perricone MD’s No Makeup Blush ($21) that’s originally $35 this Prime Day! That’s 40% off, and one reviewer said, “A little goes a long way — I would HIGHLY recommend it!”

NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil ($5)
white liner
NYX

By now, you’ve probably heard of the white eyeliner makeup hack. (Thanks, Alix Earle.) That’s why it’s the perfect time to try out my favorite pencil, the NYX Makeup Jumbo Eye Pencil ($5) this Prime Day.

Honest Beauty Crème Cheek + Lip Color ($15)

I’m a huge fan of multi-use products in the summer, that’s why I’m definitely adding the Honest Beauty Cheek & Lip Color ($15) to my cart this season. The Plum Berry shade is calling my name! It’s 27% off, and has 4.4 stars on over 6,000 reviews.

Madison Bailey

App State '23

Madison Bailey is a national writer at Her Campus Media focusing on all things style, beauty, and lifestyle. She works closely with the style and lifestyle verticals at Her Campus, including reviews, roundups, sustainable style, and pop-culture. After graduating from Appalachian State University in May 2023 where she was Campus Coordinator of Her Campus at App State, Madison has written for Teen Vogue, Modeliste Magazine, Global Garbs, and more. Her time as Head Writer for The Collective Magazine, Appalachian State’s fashion and culture magazine, sparked her passion for the exciting world of fashion. She is currently in marketing at Modeliste Magazine where she’s able to celebrate her favorite things; fashion, beauty, celebrities, influencer style, and travel. In her free time, you can find Madison soaking in all the beauty that the blue ridge mountains have to offer. Or, when she’s not writing, you can find her thrifting, sipping a raspberry matcha, or cooking her favorite vegan meals!