Y’all remember the Matilda Djerf summer? You know, that time when we all got blowouts and wore light and breezy linen sets? With summertime (sadly) in the past, it’s safe to say that we’re feeling more nostalgic for warm weather, good vibes, and crazy nights. And since the weather is a little too cold to sport an all-linen ‘fit, the girlies have had their sights set on another TikToker who has summertime year-round, and her name is Alix Earle.
In case you’re living under a rock, here’s the quick scoop on Alix Earle: she’s a 21-year-old influencer and student at the University Of Miami. Her content is cool and casual — she’s usually just putting on her makeup and getting ready for a night out, TBH — and we’re all obsessed with it. Well, at least 1.4 million of us are.
The thing that, IMO, makes Alix Earle so popular is that she’s, well, normal. She’s open about her struggles with acne, she’s open and honest with her audience, and she talks to the camera like she’s FaceTiming a friend. Not to mention, her makeup routine is shockingly easy… and it always looks flawless.
If you’re looking to get the “Alix Earle Look,” you’re not alone. I took the liberty of binge-watching Earle’s GRWMs to identify her holy grail products, so we can all get that Miami-it-girl look.
- D-Bronzi Anti-Pollution Sunshine Drops
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Ulta Earle starts out every single GRWM with this Drunk Elephant product (Ulta, $36). It’s said to add a bronzey, glowy look underneath your foundation — so it’s perfect if you want to have that sunkissed look, even if you’re in the middle of Pennsylvania. Me too, bestie.
- NARS Sheer Glow Foundation
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Sephora The NARS Sheer Glow (Sephora, $47) is perfect if you want great coverage with a skin-like finish. One user even wrote, “This has replaced IT as my favorite foundation!”
- The Buffer Foundation Brush
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Ulta For a flawless finish, Earle uses this foundation brush from Tarte (Ulta, $36).
- Maybelline Fit Me Concealer
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Amazon For contour, Earle uses the Maybelline Fit Me Concealer (Amazon, $7) in shade 60, so you can adjust to your desired contour shade.
- e.l.f Airbrush Blender
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Ulta To blend out her contour, Earle uses the budget-friendly e.l.f Airbursh Blender (Ulta, $10).
- NARS Radiant Creamy Concealer
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ulta Earle brightens using the cult-favorite NARS Radiant Creamy Concealer (Ulta, $31) in the shade “Custard”. But, again, you can adjust the shade for whatever fits you best.
- Beauty Blender
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ulta It’s 2022 — who doesn’t have a Beauty Blender (Ulta, $20)?
- HUDA BEAUTY Powder
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amazon Earle uses it in the shade “Pound Cake”. You can find it on Amazon (Amazon, $47).
- Benefit Highlighter
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target This Benefit highlighter (Target, $32) is so cute. One review says, “Tickle is such an underrated highlighter.”
- Chantecaille Waterproof Brow Definer
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Chantecaille Earle’s holy grail brow pencil (Chantecaille, $39) is actually on sale! She uses the shade “Light Taupe”.
- Benefit 24-HR Brow Setter
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ulta To keep her brows in place, Earle uses the Benefit Brow Setter (Ulta, $14).
- NYX RETRACTABLE EYELINER
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NYX Using a white liner (NYX, $7) to open up your eyes is back in style, baby!
- Tarte In Bloom Clay Eyeshadow Palette
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ulta This Tarte palette (Ulta, $42) is the perfect neutral collection to have in your arsenal.
- Laura Mercier Blush Colour Infusion
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Bloomingdale’s Thanks to Earle, this blush (Bloomingdale’s, $34) in the shade “Sangria” is sold out almost everywhere.
- Kylie Bronzer
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Kylie Cosmetics Earle uses this bronzer (Kylie Cosmetics, $19) in the shade “Tanned And Gorgeous”.
- L’Oréal Infallible Foundation Powder
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Ulta For extra coverage, Earle uses this foundation powder (Ulta, $16) in shade 245.
- Freck Pen
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Sephora This Freck pen (Sephora, $28) is also my holy grail.
- Too Faced “Better Than Sex” Mascara
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Ulta This mascara (Ulta, $28) is a classic.
- benefit Roller Lash
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Ulta For an extra bit of length, Earle uses the Benefit Roller Lash (Ulta, $14), which just so happens to be my favorite, too.
- Charlotte Tilbury Lip Liner
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Sephora This lip liner (Sephora, $24) is the perfect pouty pink.
- Tarte Maracuja Juicy Lip Balm
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ulta Finally, Earle finishes off her signature look with this Tarte Lip Balm (Ulta, $21) as of recently.