You probably hear words like sustainability and slow fashion tossed around a lot in fashion today, but what do they really look like? While on the surface it may seem like Instagram is only a place for celeb stalking and keeping up with friends, a movement is emerging. Content creators, brands and global movements are using the platform as a medium to increase visibility of societal issues at large. They make us think outside of our typical feed of Fashion Week street style and Kardashian gossip. Adding meaningful content to your feed can inform and empower you! Through using social media you can increase your awareness of issues all around the globe.
Here’s a list of influencers and organizations whose ‘grams show that being sustainability can be both attainable and on-trend, and give some much-needed advice on how you can incorporate sustainability into your everyday life.
- Tolly Dolly Posh
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This 18 year old sustainable fashion blogger and GIF-maker’s Instagram is so good, she’s been featured in Vogue. For Earth Day 2018, she took over Instagram’s own account to spread the word on ethical fashion. You evencan add her cute slow-fashion GIFs to your own Instagram story to spread the word!
- Jill Matthews
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This sustainable influencer describes her style as concious, casual and chic. Together with her husband Luke, the couple runs a his and hers sustainable lifestyle and travel blog. The world needs more #relationshipsgoals like this!
- The Concious Cut
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This Aussie is more than a sustainable blogger; she’s also the designer and director behind Baiia, a sustainable swim company. Their adorable suits are made with 100% recycled fabrics and perfect for all your spring break pics!
- The Unmaterial Girl
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Look no futher for sustainable #OOTD inspo! This self-proclaimed former fast-fashion addict now shares cute pieces from sustainable brands. She’ll show you everything from how to successful shop at your local thrift store to how to upcycle your current wardrobe.
- Aditi Mayer
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Aditi Mayer is a fashion and documentary photographer whose work explore feminism and human rights. Her blog is full of woke features of her stunning photography and the stories behind each powerful image.
- Fashion For Good
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This global intiative empowers consumers through education, all in easy to understand and uber aesthetic Instagram posts. They’ll keep you in the know on the hottest sustainable brands, boss ladies, and bloggers in the game.
- Fashion Revolution
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You know those great quotes and graphics that are perfect for reposting to your story? Fashion Revolution’s page is full of them! This global movement is demanding increased transparency in the fashion industry and showing you how you can demand it too.
- Ethical Unicorn
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After a quick scroll through Francesca Willow’s Instagram, you’ll want to be internet friends with her. Her charming home decor posts and flawless grid provide some Pinterest-level inspo.
- Holly Rose
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Holly Rose is that cool girl you really want to be after graduation. Not only is she an environmentalist and a blogger, she’s also a children’s book author. Her feed alternates gorgeous travel shots with repost-worthy sustainability quotes.