CoverGirl Goes Cruelty Free

Lovers of affordable makeup and animals, rejoice, for the popular makeup brand CoverGirl is finally cruelty free. This adds CoverGirl to the scanty list of cruelty-free drugstore makeup brands, among e.l.f, Hard Candy and NYX. Many popular drugstore brands such as Maybelline, Revlon and Clinique continue to test their products on animals. Luckily, the addition of CoverGirl gives cruelty-free consumers one more option when picking up some new mascara.

(This is not what animal testing looks like.)

This welcome change has required CoverGirl to halt sales in mainland China, where foreign cosmetics cannot be sold without being tested on animals first. While Canada does not require cosmetics to be animal tested, there are no laws forbidding it. The Canadian Senate passed Bill S-214 on June 19, 2018 which “amends the Food and Drugs Act to prohibit cosmetic animal testing and the sale of cosmetics developed or manufactured using cosmetic animal testing.” However, this bill has yet to become law. Until then, we must hope that more big-name brands like CoverGirl respond to consumers’ desire for cruelty-free makeup. One way you can take part in the movement is by cutting off purchases to all companies that test on animals. Just start with your makeup—it’s not as hard as you think.

Here are my personal cruelty-free recommendations:


I turn to NYX for my concealer, powder and brow gel. I like to purchase high end mascara, eyeshadow and lipstick from Anastasia Beverly Hills or Too Faced.

Skin Care:

The Ordinary is my favorite skin care brand. It’s effective, affordable and cruelty-free.

Shower Products:

I use Live Clean shampoo, conditioner and body wash. It’s cruelty-free, vegan and free of chemicals that can harm your hair.

When you’re out shopping, you can head to the Cruelty Free Kitty website to quickly search a brand’s name and find out its stance on animal testing.

However, we must remember that animal testing not only applies to beauty products, but also things like toothpaste, deodorant and cleaning products. Also, keep in mind that packaging can be deceiving—even “natural” brands like Aveeno, Love Beauty and Planet, and GreenWorks are not cruelty-free.

Small changes lead to big impact, and it’s a cause worth giving up the Maybelline mascara you’ve been buying for years. Thank you, CoverGirl, for making this switch to cruelty-free a little easier.

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