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This article is written by a student writer from the Her Campus at UW Stout chapter.

If you battle dry skin, you know the winter struggle. I’ve tried everything from high-end moisturizers to sleeping next to my humidifier. While these tricks work pretty well, I still feel like my skin needs a little extra moisture. After putting on two layers of facial moisturizer, I knew I needed to add something to my beauty routine, and that something was facial serum. 

Facial serum gives your skin the extra little kick of nutrients it needs because they are created to be concentrated formulas with active ingredients. If you’re not into facial oils or heavy moisturizers, serums could be a great, light-weight alternative. There are numerous companies who make facial serums based on a variety of skin concerns, so you have many to choose from to suit your personal needs. When you apply serum, do so before applying moisturizer. The amount you need may vary between brands and formulas. If the serum is watery in consistency, you may only need 1-2 drops. For thicker consistencies, you may need 3-4 drops. The amount you use will be based on the formula, so start with a couple drops and see how far that gets you before adding more. You want your face to feel covered without feeling like an oily mess. 

The great part about serums is that you can buy different varieties to meet different needs your skin has. I have combination skin that gets insanely dry in the winter and extremely oily in the summer, so my skin needs are always changing. With the negative temperatures and record-breaking snow this winter, my skin has been taking a beating. I knew I needed a formula specifically for dry skin, so I recently picked up the Valjean Labs Hydrate Facial Serum and this stuff has saved my skin. If you have combination skin, switching to a different formula during the summer will help you protect it from whatever nature throws at it.

You will most commonly find serums in a dropper-style bottle, but some companies package serums with a pump or spray top. Some common ingredients found in serums are vitamin C, hyaluronic acid, retinols, antioxidents, plant-based ingredients and anti-inflammatory ingredients. Retinols are typically found in anti-aging serums, while vitamin C is used to combat dry skin. Research what ingredients can benefit your specific skin needs before picking up a random serum from the shelf. Compare high-end serums to more affordable options. Sometimes, the formulas are the same, if not almost exactly alike, so researching can save you money.

If you’re struggling with your skin and can’t seem to find a quick solution, try adding a facial serum to your skincare routine. It may be just what your skin is missing.

Kendra Lamer

UW Stout '19

Kendra Lamer is the Campus Correspondent for Her Campus at UW-Stout. She is a professional communication and emerging media major with a concentration in applied journalism at the University of Wisconsin-Stout. When she's not doing school work or writing for Her Campus, you can find her dancing at the studio, going for a run, drinking coffee or decorating for holidays way too early. After graduating, she plans on pursuing a career in public relations or journalism and adopting lots of dogs.
Her Campus at UW-Stout