Very few people have ever stopped and wondered just how car companies market themselves, and honestly I was not one of them. I would have never thought to see my career start our at Fluid Peak Collective, a marketing agency contracted by Nissan North America and other companies, but I’m not mad about it. I spent the last summer criss-crossing the United States in the back of a Nissan Titan, taking photos and driving just about anywhere they needed me to go.
The hardest part of working with Nissan is trying to explain to regular people exactly what I do.
“Oh you work for Nissan? So you sell cars?”
“No, I don’t sell cars, I work with corporate. I’m a marketing agency.”
“I don’t understand.”
This is how every conversation discussing my work begins. Honestly, I just say I work for Nissan now to make everything simpler. Once I finally pass that hurdle, I really can’t fully express how awesome of a job this is and how many different opportunities you have in the field. Not really feeling photography? Jump into the writing role or logistics. Especially within Fluid Peak and Nissan, everyone works so closely together, it’s not too far of a leap to change what your doing. I have taken on many roles in the company: photographer, videographer, logistics, and glorified car washer (it’s true). I love the fact that I can bounce around and explore many different areas of the company, while affirming the fact that I am exactly where I want to be.
Some of the events that I have been apart of with Nissan and Fluid Peak have been Overland Expo in Flagstaff AZ in conjunction with the unveiling of the Nissan Destination Frontier and the Ultimate Parks Titian (apart of the Calling All Titans campaign), as well as crossing the country in Titian Surf Camp to iCast in Orlando FL. There are many more planned for the future, but you’ll just have to wait and see about what those entail.
I am incredibly thankful to have the opportunity to work with both these great companies and look forward to more opportunities in the future. My advice for you, don’t be afraid to go for the odd sounding jobs, because they just might turn out to be exactly what you’re looking for.
*all photos are property of Fluid Peak Collective