As the United States continues to stand apart in medical marketing, its influence on patient awareness and healthcare decisions remains widely debated.
Think your choices are saving the planet? Think again. From "eco-friendly" labels to vague sustainability claims, greenwashing is everywhere.
Whatever happened to kitchy music industry fun?
April Fool's Day was filled with tricks from various companies, and while frustrating for consumers, it can serve as a good advertising tool.
Influence does not equal brand strategy
Being trusted with the Her Campus UConn Instagram during the 2025–2026 school year has truly been one of the most meaningful parts of my time at UConn, and I...
FSU's hidden gem for multicultural marketers.
A cheat sheet to working with your favorite brands.
Have you wondered why "Marty Supreme's" marketing seems so different from the movie? Read this article to find out why that might be.
Navigating the complicated world of protein