Rhode isn’t just another celebrity beauty brand, it has perfected modern marketing, with Hailey Bieber turning skincare into a lifestyle people can’t seem to resist.
With Artizia opening its three-floor flagship store in New York on November 26, the Canadian fashion retailer is well on its way to having continued success in the United...
Here is a list of cosmetic and skincare products that have been marketed misleadingly, and cleaner alternatives. Although these products might have good ratings, they may not be the...
The Red Bull spring flavors!
A look into the latest politically charged brand marketing: The Ordinary's newfound egg-selling strategy.
Acknowleding that queer representation is growing in media, it leaves us to wonder: how does it impact advertising?
In this week's article, I will be discussing how food is used in marketing to influence the customer to purchase their item.
Lessons I learned about female empowerment in the workplace on this year's International Women's Day.
If there's one thing the internet can agree on, it's that Duolingo's marketing team is absolutely unhinged, and that's precisely why I love them. From their mildly threatening notifications...
Poppi continues to dominate the diet-friendly soda world and doesn’t look like it's slowing down anytime soon. I am curious to see how the brand may expand in future...